Regional rep groups announce 2006 Retail Hospitality Program sponsors

Regional rep groups Eastern Winter Sports Reps Association (EWSRA), Midwestern Reps Association (MRA) and Western Winter Sports Reps Association (WWSRA) have teamed up to secure Sponsors for regional retail hospitality programs.
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Regional rep groups Eastern Winter Sports Reps Association (EWSRA), Midwestern Reps Association (MRA) and Western Winter Sports Reps Association (WWSRA) have teamed up to secure Sponsors for regional retail hospitality programs. The Regional Sponsorship Program was successfully launched in the west in 2005 as a way to express gratitude to the retailers for supporting the regional events by bringing the retailers and reps together to play hard after a long day of work!

As a way to enhance the overall experience at the shows and offer an all-inclusive venue to socialize (a very important part of the sports industry, as we all know), the sponsors made programs such as Beer & Brats, the Sir-Mix-A-Lot Show and regional Cocktail Parties possible in 2005. The success and positive feedback received stimulated other rep groups to launch similar programs at their events in 2006.

EWSRA is pleased to announce the signing of Cold Sports Distribution, Malakye.com, Optic Nerve, Predator Wear and Transworld as their 06 sponsors. These sponsors will host retailers and reps to a Beer & Brats Tubing Party at Bear Creek Mountain Resort on Feb. 27th during their Winter Sports Expo.

Helly Hansen, Hotfingers, Malakye.com and Transworld will host a Beer & Brats Demo Party for MRA on Feb. 7th during their Test Fest at Boyne Mt. Resort.

WWSRA has signed returning sponsors Optic Nerve, Swany and Transworld and welcomes new sponsors Helly Hansen and Ogio as 2006 Series Sponsors. Their Series Sponsors will provide Beer & Brats to all WWSRA On-Snow Events and evening parties and entertainment at many of the indoor shows.

Flyers with detailed information about the locations, times and dates of the retail/rep parties in 2006 will be posted on the rep groups websites as well as mailed out to pre-registered retailers.

For more information about sponsoring a regional event, contact Jennifer Anderson at 206-284-0751.
For additional information about the regional rep groups and shows, visit their websites. EWSRA: www.ewsra.org <http://www.ewsra.org/> , MRA: www.midwestreps.net <http://www.midwestreps.net/> and WWSRA: www.wwsra.com.

EWSRA, MRA and WWSRA are non-profit associations that produce regional trade events designed to facilitate the relationship between winter and active sports sales reps and their regional retail buyers. The mission of these groups is to produce all-inclusive, timely, cost-effective regional events that benefit their members and their retailers.

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