REEBOK STRENGTHENS ITS APPAREL WITH DURABLE CORDURA® FABRIC

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Wichita, KS—(March 2, 2015)— Reebok’s new Spring Summer 2015 Apparel collection features CORDURA® fabric in their Reebok CrossFit and One Series lines, for long-lasting performance.

Reliable, durable and long-lasting apparel is what every athlete needs to withstand the rigors of their training and INVISTA’s CORDURA® fabric is the perfect addition to the latest collections.

With durability, strength and abrasion-resistance as the primary focus in the design of SS15, the introduction of CORDURA® fabric definitively meets those needs. The new shorts offer a breathable bonded gusset, drawstring waist closure, open side pockets and stylish design.

CORDURA® fabric features enhanced moisture management and four-way stretch. The full dull luster yarns give the collection a natural cotton-like appearance and feel, while delivering long-lasting performance. The fabric also offers enhanced tear and abrasion resistance with a wide variety of styling options, as well as an exceptional strength-to-weight ratio.

“Athletes are tenacious and demand durable gear,” said Chris Froio, Vice President of Reebok Training. “Whether they are tackling skill training or a WOD (Workout of the Day), they need comfortable, breathable, long-lasting workout apparel to help achieve their goals and improve their performance. CORDURA® fabric helps us accomplish that in the latest addition to our apparel lines.”

“Athletes focus on fitness, across a range of skills such as strength, speed, flexibility, accuracy and power. Our CORDURA® fabrics ensure their apparel gear is as tough as they are due to key qualities such as abrasion resistance, maximum fiber-strength and durability. These are all crucial for gear that stands up to the rigors of repeated WODs,” added Cindy McNaull, Global CORDURA® Brand and Marketing Director.

The Spring Summer 15 apparel collections featuring CORDURA® are available at www.shop.reebok.com <http://www.shop.reebok.com> .

About CORDURA® Brand
INVISTA’s CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We’ll Keep Making Durable Fabrics™. Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient in many of the world’s leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA® brand is a registered trademark of INVISTA, one of the world’s largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURA® brand, the word “CORDURA®” must be spelled out in all caps in and used with an ®, and it must be followed by the word “brand” or “fabric.”

To learn more about INVISTA’s CORDURA® brand, end-use products, and marketing tools please visit www.CORDURA.com. <http://www.cordura.com/> And follow us on Facebook <http://facebook.com/CORDURABrand> , Twitter <http://twitter.com/CORDURAbrand> , and YouTube <http://youtube.com/CORDURAbrand> .

About INVISTA
INVISTA is one of the world’s largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications, a business presence in over 20 countries, INVISTA’s global businesses deliver exceptional value for their customers through technology innovations, market insights and a powerful portfolio of global trademarks including: ADI-PURE®, ANTRON®, AVORA®, C12™, COMFOREL®, COOLMAX®, CORDURA®, CORFREE®, DACRON®, DBE®, DYTEK®, FRESHFX™, LYCRA®, PERFORMA™, POLARGUARD®, POLYSHIELD®, POLYCLEAR®, SOLARMAX®, STAINMASTER®, SUPPLEX®, SUPRIVA®, TACTEL®, TACTESSE®, TERATE®, TERATHANE® and THERMOLITE®. More information on INVISTA can be found at www.INVISTA.com <http://www.invista.com/> .

About Reebok
Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming which enable movement and is committed to accompanying people on their journey to fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s training, running, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market. A subsidiary of the adidas Group, Reebok operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division. Reebok is the exclusive outfitter of CrossFit and the CrossFit Games, the official title sponsor of the Reebok Spartan Race; the exclusive authentic global outfitter of UFC, and exclusive apparel provider for Les Mills. For more information, visit Reebok at www.reebok.com <http://www.reebok.com> or, for the latest news at http://news.reebok.com/ <http://news.reebok.com/> . Or, discover Reebok at the following locations: http://facebook.com/reebok <http://facebook.com/reebok> ; http://twitter.com/reebok <http://twitter.com/reebok> ; and http://youtube.com/reebok <http://youtube.com/reebok>

About CrossFit®
CrossFit Inc. is the developer and provider of the CrossFit® strength and conditioning program and a recognized worldwide leader in functional fitness. Founded by Greg Glassman and built on the foundations of constantly varied, high-intensity functional movements, education and collaborative competition, CrossFit-brand workouts develop strength and fitness while cultivating community and camaraderie in each of the more than 10,000 affiliated gyms in its global network. CrossFit Inc. is a leading accredited certificate issuer for physical-training professionals worldwide and offers specialty certificate programs in addition to its core curriculum. CrossFit Inc. publishes the CrossFit Journal, promotes physical fitness and cognitive health through the CrossFit Kids Foundation, and created and operates the CrossFit Games, an annual competition where elite athletes compete to be named the Fittest on Earth™.
To learn more, visit crossfit.com <http://www.crossfit.com> , games.crossfit.com <http://games.crossfit.com/> , facebook.com/crossfit <http://www.facebook.com/crossfit> or youtube.com/CrossFitHQ <http://www.youtube.com/user/CrossFitHQ> . CrossFit, Forging Elite Fitness, The Sport of Fitness and Fittest on Earth are registered trademarks or trademarks of CrossFit Inc. in the U.S. and/or other countries.

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