Rab Apparel and Gear Official Sponsor of Southwest Adventure Guides

Rab technical mountaineering clothing and equipment, and Southwest Adventure Guides, the premiere guide service based in the San Juan Mountains of Colorado, announce a partnership going forward.
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Starting November 3, 2008, Rab technical outerwear, bivies and sleeping bags will be used exclusively by Southwest Adventure Guides and clients.

“We're all very excited to be wearing Rab this winter and beyond, and are equally excited that Rab is now our select provider of technical outerwear for our guides and clients,” said Nate Disser, director and head guide for Southwest Adventure Guides. “Rab's clothing and equipment offer the best protection from the elements and are nearly indestructible, making them the perfect companion to any backcountry adventurer.”

“This is a great, natural partnership between Rab, Southwest Adventure Guides and Pine Needle Mountaineering,” says Matt Gowar, president of Rab. “Rab is the perfect gear to accompany the guides and clients of Southwest Adventure Guides during backcountry excursions. We are thrilled to be the gear of choice and look forward to other opportunities this partnership will bring.”

Southwest Adventures Guides (SWAG), founded in 1989, leads domestic and international trips for rock climbers, alpinists and mountain bikers. SWAG leads summer outings in Southwest Colorado and Southeast Utah, as well as high-altitude mountaineering expeditions and courses in Peru, Bolivia, and Alaska. SWAG's winter schedule includes avalanche courses in the San Juan Mountains, guided backcountry skiing, ice climbing and winter mountaineering trips in Southwest Colorado, as well as international high-altitude climbing and trekking expeditions in Mexico, Ecuador, and Argentina.

SWAG and affiliate, local outdoor specialty store Pine Needle Mountaineering, also a Rab retailer, are going to be co-promoting local Avalanche Awareness Clinics this winter.

Rab's products have been developed and tested by leading climbers, mountaineers, polar explorers and mountain athletes over the past three decades. Rab apparel and gear is proven and in demand the world over by climbers and outdoor adventurers. This partnership further solidifies Rab's hard-earned reputation for being the apparel and gear choice for the most authentic users in the world. Rab is proven again and again in the most challenging terrain, and in the worst weather conditions imaginable.





About Rab:
Rab Carrington, one of Britain's foremost mountaineers, established the Rab brand in 1981 to design and manufacture the world's finest down clothing and sleeping bags. From these early days, Rab created a reputation for producing garments designed for the most extreme conditions in the world, and for searching out the finest technical fabrics to use in his designs. Rab clothing stands among the most technical and innovative on the market, designed to meet the exacting demands of the Scottish mountains that remain the inspiration and testing ground for many of the products. The Rab brand continues to be run by climbers for climbers and all products are tested in extreme environments by our team of mountain athletes. Read more about Rab on their website or check out their social media page.
About Southwest Adventure Guides:
Southwest Adventure Guides LLC (formerly Southwest Adventures) has been conducting domestic and international trips and courses since 1989, and they guide their own trips throughout the year with their trained staff and support networks. In the spring and summer months SWAG conducts rock climbing, mountaineering and mountain biking trips and courses in Southwest Colorado and Southeast Utah, as well as high-altitude mountaineering expeditions and courses in Peru, Bolivia, and Alaska. In the winter months SWAG conducts avalanche courses, backcountry skiing, ice climbing and winter mountaineering trips in Southwest Colorado, as well as international high altitude climbing and trekking expeditions in Mexico, Ecuador, and Argentina. All SWAG's guides undergo extensive training and have many years experience in the discipline in which they work. Additionally, all the Senior Guides are either American Mountain Guides Association (AMGA) certified or trained. Read more about SWAG online.

Media Contact:
Verde PR & Consulting
Kristin Carpenter-Ogden
Ashley Gonnella
970.259.3555
kco@verdepr.com
Ashley@verdepr.com

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