Purple Orange Brand Communications Looks to Organic Search and Affiliate Sales as the Future of PR

New hire rounds out agency depth in digital services and strategic counsel
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Jackson Hole, WY (Sept 10, 2018) — Purple Orange, a boutique creative communications agency specializing in outdoor and active lifestyle brands, is thrilled to announce the addition of Patrick Chadwick to its Jackson Hole office. Chadwick will provide additional depth and expertise in the area of SEO and strategic content development to the agency’s progressive approach to brand communications in the digital age.

Today, 9 out of 10 consumers use the internet to inform major buying decisions. Non-branded keyword phrases act as the diving board for customers searching for advice on best-in-class products, travel destinations, and other purchase-oriented decisions. Purple Orange Founder and Principal, Chris Dickey, commented, “To have Google organically rank your site or product at the top of its search engine is the ultimate ‘earned media.’ We see PR at the front-end of pushing our clients’ products to the top of the search rankings; it’s about organic link-building and intelligent management of on-site content, all while focusing on high-performing keywords and phrases.”

Chadwick joins the Purple Orange team with 15-years experience from both the creative and analytical sides of digital marketing, first as a PR professional in the tech industry, and later as a digital content editor at a top-10 Deloitte Technology Fast 500 digital marketing agency. In recent years, Chadwick has helped clients navigate Google's ever-changing algorithm to get products and brand stories discovered through popular organic search queries.

“Connecting the marketing funnel top-to-bottom might be one of the best parts of my job,” says Chadwick. “Many companies operate with the presumption that traditional top-of-funnel marketing—like PR—is one of those expenses you have to be okay with not knowing how it directly impacts sales. That just isn’t the case anymore.”

Inquire further at peeltheorange@purpleorangepr.com


Founded in 2009 in Jackson Hole, WY, Purple Orange LLC produces small batch, high quality brand communications mixed with creativity, modern mediums and a respected authentic voice. Our professional influences range from publishing, large and small agency work, journalists and former in-house marketing; we like to think we see the whole picture for our clients. Specializing in outdoor and active lifestyle brands, our clients have spanned industry-leading performance apparel brands, food and beverage, outdoor tech, and non-profit work.

We strive to create, execute and deliver customized communication platforms that meaningfully connect brands with their audiences. Purple Orange operates offices out of both Jackson Hole, Wyoming and Crested Butte, Colorado. Learn more at PeelTheOrange.com