Melbourne, AUS (December 5, 2014) – Melbourne-based performance apparel company PROJECT clothing®, announced today that it will introduce three high performance outdoor/winter sports jackets and pants combinations at Outdoor Retailer Winter Market in Salt Lake City, January 21-24, 2015. PROJECT clothing’s initial foray into the outdoor and winter marketplaces allows the company to build on its global reputation for performance athletic apparel, which relies on the patented, clinically proven energy-recycling properties of Celliant® technology yarns. To extend its product reach to the growing population of outdoor enthusiasts, PROJECT clothing will be at Outdoor Retailer for the first time, sharing booth space with its partner, Celliant at Booth 38182.
Graeme Clarke, PROJECT clothing President & CEO, explains the company’s entry into these new markets, “We’ve been working tirelessly to develop a new line of high-performance technical outerwear, taking our knowledge and experience from our athletic apparel to the outdoor and snow sports enthusiasts. With our passion for the outdoors, our attention to detail and our partnership with Celliant, the logical next step for us is the outdoors and snow sports where our technology can unquestionably raise the level of both comfort and performance for our users. We’ve been successful with our warm-weather athletic apparel and our special partnership with Celliant will ensure that we have what skiers, boarders and other outdoor users want.”
The company will debut its new line of three technical ski/snowboard jackets with accompanying pants at OR, including the Arctic, the Downhill and the Powder.
POWDER: Created for that perfect bluebird day in knee-deep powder, the POWDER ski jacket consists of a waterproof 15,000 membrane outer shell with a Celliant sports mesh liner and a host of key details. The impermeable outer layer with the Celliant fabric liner, clinically proven to absorb and recycle the skier’s body heat to increase blood flow and performance, ensures all day comfort and dynamic function. Lightweight and nimble, the POWDER boasts a plethora of features, which will be on display at the booth.
The Powder jacket will be available in a variety of colors, and the matching pants in 2 colors. PROJECT can also customize colors to suit the specific needs of dealers and distributors. MSRP $299
DOWNHILL: Designed for the hardcore, dedicated skier who maximizes time on the slopes, stopping only for the never-fast-enough ride back up the lift, PROJECT’s new DOWNHILL has the added advantage of a 100 g/sm Celliant polyester lining, which is clinically proven to recycle the heat generated on each run to ensure maximum warmth and comfort during the ride to the top. The Downhill, with its accompanying feature-laden pants, caters to the broad range of skiers and boarders, from the seriously social skier to the most extreme downhiller. The Downhill offers a powerful set of features on display at Booth 38182
The Downhill will be also available in a choice of colors, and the matching pants in 2 colors. PROJECT can also customize colors to suit the specific needs of dealers and distributors. MSRP $399
ARCTIC: PROJECT’s smart Arctic jacket is designed for those who are heading into extreme sub-zero winter environments. Featuring a 30,000 membrane storm-sealed impermeable outer layer, coupled with Celliant-infused premium goose down insulation, this lightweight high performance jacket is the ultimate for those adventuresome skiers/boarders going off piste and needing the very best of the latest technology. The ultimate Arctic offers an array of invaluable features to make it the go to jacket for those going “out there.”
Like the Downhill and Powder, the Arctic jacket will be available in several colors, and the matching pants in 2 colors. PROJECT can also customize colors to suit the specific needs of dealers and distributors. MSRP $499.
Celliant’s clinically proven and patented technology harnesses and recycles the body’s natural energy through a range of yarns and fabrics. Celliant utilizes a blend of thirteen minerals and proprietary ingredients that are embedded into the core of the fibers, which are woven together into a variety of performance yarns. Celliant technology is based in physics and biochemistry; energy in the form of heat produced by the wearer is transferred into infrared light (IR), which is then absorbed by the tissues and muscles. When worn near the body during activity the Celliant yarns cause oxygen levels to increase, leading to better muscle recovery, heightened strength, body temperature regulation, and improved quality of sleep. Celliant technology is ideal for the extreme demands of outdoor sport applications in summer and winter clothing and hard goods.
About PROJECT clothing
Australian owned, PROJECT clothing produces technical performance apparel for a wide range of sports and athletes. Tackling each new product as its own highly specialized project, PROJECT continually develops new technologies and fabrics, and thoughtfully explores new styles to maximize athletic comfort and performance. After years of producing technical performance wear for triathletes, runners and volleyball players, PROJECT is taking its time-tested approach to innovation and apparel to the outdoor industry. For more information visit PROJECT on the web.
Serving a wide range of national and international clients since 2001, SPARK is an experienced and knowledgeable communications and brand marketing firm for a wide range of businesses, including those in the outdoor and ski industries. With expertise in customer-focused, personalized public relations, SPARK has built a loyal client base of new and established businesses in a diverse array of businesses. In addition to public relations, SPARK also offers the range of branding, marketing services, event planning and implementation, and promotions. SPARK’s current clients include: iNeverSolo, Pakems, Novinda, PEAK Resources, among others.
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