PROBAR's new HALO™ Wins Best of Show Award at Expo West

PROBAR once again took home top honors with its new HALO Bar product launch at the 2011 Expo West, the world’s largest natural foods and products convention.
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HALO™ Wins VegNews Best of Show Award at Expo West

New “Sinfully Healthy Snack” by PROBAR® Wins Prestigious Industry Award

Park City, UT (March 16, 2011)—PROBAR once again took home top honors with its new HALO Bar product launch at the 2011 Expo West, the world’s largest natural foods and products convention. HALO, a new organic/Vegan dessert-themed snack bar line, was awarded Best New Vegan Product after hundreds of new product submissions were carefully vetted by the industry’s premier vegetarian lifestyle magazine, VegNews.

Debuted for the first time at this year’s Expo West Trade Show (attended by over 50,000 exhibitors, retailers, and members of the press), HALO received resounding applause by the entire VegNews staff for its delicious dessert favors coupled by the bars’ wholesome, certified organic, vegan, low-in-sugar ingredients. Jules Lambert, PROBAR President, remarked: “It’s truly an honor and privilege to be recognized as Best of Show, when there are so many great new products out there. We really believe HALO will have tremendous appeal as a decadent snack that you can feel good about.”

HALO Bars follow in the tradition of all PROBAR products as certified organic, a good source of Omega 3 & 6, low-in-sugar and dairy-free/Vegan, but break new ground with four decadent dessert-themed flavors: S’mores, Nutty Marshmallow, Rocky Road, and Honey Graham. By delivering exceptional taste in a healthy, 150-calorie bar, HALO creates a distinctive snack food category that bridges the gap between nutrition/energy bars and candy bars.

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ABOUT PROBAR

PROBAR® creates delicious, convenient, healthy plant based food products. Made from whole, organic, raw foods, and 100 percent vegan, PROBAR® is a natural alternative to other nutrition bars which contain unrecognizable, hard-to-pronounce ingredients. We strive to become the leading provider of real food choices while maintaining a steadfast commitment to quality, sustainability, and fantastic taste. We source the finest all natural, real, wholesome, and organic ingredients from responsible growers to create food that is simply delicious and always Simply Real™. PROBAR website

MEDIA CONTACT

Chris Dickey

Public Relations, Purple Orange LLC

e. chris.dickey@purpleorangepr.com

p. 603.321.1382 f. 307.333.0184

w. http://peeltheorange.com

COMPANY CONTACT

Jason Lambert

Director of Sales & Marketing, PROBAR

e. jason@theprobar.com

p. 435.535.1231 f. 206-237-6597

w. http://theprobar.com

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