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CONTACT: Molly Milroy
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PROBARâ„¢ Launches New, Interactive Website

Salt Lake City, UT – October 20, 2009 – Leading natural food company, PROBAR, recently launched a new site which is guaranteed to be engaging, exciting and even more interactive. The site presents a fresh new look that displays all of the delicious PROBAR offerings. Additionally, the launch coincides with the debut of fruition, PROBARs new organic, fruit snack bar. Since 2002, PROBAR has made a collection of whole food, meal replacement bars, including a sweet and savory collection which debuted in 2008.

Web designer and developer, June Allison, worked with PROBAR to develop the new site. “One main goal of the website redesign is to position PROBAR as a company that makes many natural food products and not just a specific meal replacement bar. We accomplished this, in broad strokes, by changing the overall look of the website and using graphics and logos from all three lines more generously,” said Allison. “Additionally, all of PROBAR's social network sites are now on the home page as well as the community page. “

The creation of the new PROBAR site was a team effort. “This website redesign was a reminder of how much time and effort we put into the community surrounding our product,” noted National Sales & Marketing Manager Jason Lambert.

About PROBAR: Known for their superior taste and unsurpassed quality, every PROBAR, including the new fruition line, is made with natural, organic ingredients and is 100 percent vegan. PROBAR now distributes everywhere in North America, from retailers such as Whole Foods Market, MEC in Canada, Vitamin Shoppe, REI and EMS to local coffee, bike and outdoor shops. They can even be found at many medical offices, yoga studios, and some hotel chains. From the beginning, PROBAR has remained committed to convenient, natural, high-performance nutrition. www.theprobar.com