Princeton Tec Hires New Marketing Coordinator

Former Intern Chris Adams Joins the Family Full-Time, Oversees Everything Marketing

BORDENTOWN, N.J. (Jan. 11, 2011) – If you were to ask new Princeton Tec marketing coordinator Chris Adams what his dream job is, his response would be something along the lines of “I’m living it.”

Raised in a family where Princeton Tec lights flooded the gear closet and accompanied them on their numerous outdoor adventures, it was only fitting that Adams would someday join the close-knit clan at the innovative outdoor lighting manufacturer.

As marketing coordinator, Adams will tackle (he plays rugby) the tasks of advertising research and placement, athlete management, event/athlete sponsorships and copy editing across the companies five production categories of outdoor, bike, SCUBA, industrial and tactical.

“Having interned last summer, my transition into my new job has been great since I already knew the brand and everyone at our headquarters,” says Adams. “It’s my overall mission to make sure that consumers in each of our five lighting categories realize that we produce the best lights around.”

Adams, a native of Doylestown, Pa., wet his feet as an intern attending trade shows and assisting on a variety of marketing, digital and social media projects. After graduating from Elon University in Elon, N.C. in May with a major in Strategic Communications and minor in Business Administration, Adams is fired-up to be back in Bordentown, N.J. settling into a full-time position.

“I’m so lucky to have an enjoyable job at a company where I work with cool people day-in and day-out – it’s just awesome,” says Adams.

For marketing questions, Adams can be reached at and via Twitter.

For more about Princeton Tec visit:

About Princeton Tec:

Celebrating 35 years of innovation, New Jersey-based Princeton Tec's goal has been to support the outdoor community by building lighting products for the people who need superior illumination for any situation. Our products are designed to enhance all outdoor activities, crossing the boundaries from scuba and water sports; to camping and backpacking; to snow sports; alpine sports and road/commuter biking. For more information on Princeton Tec, visit or contact Keith Cozzens at Verde PR, or 970.259.3555.