Primus Expands Campfire Collection for Spring-Summer 2018

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Introduces New Portable Grill & Expanded Campfire Accessory Line

BOULDER, COLO. - July 26, 2017

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Swedish stove manufacturer Primus will be expanding its collection of fuel-efficient outdoor cooking essentials with new camping innovations that include a portable, ready-to-use grill and a complementary accessory line. The brand’s latest additions to the campfire collection incorporate simplistic, lightweight and user-friendly designs without compromising performance or functionality. The Primus Spring-Summer 2018 collection will be available in February 2017 at specialty outdoor retailers and online at www.primus.us.

NEW PRODUCT HIGHLIGHTS

Kuchoma Grill, $180.00

As part of the expanded campfire line for SS18, Primus will debut the Kuchoma, a lightweight and compact grill designed with ideal portability for summer camping trips. The grill provides both direct and indirect heat with a deep, closed lid, while the grill grate features a non-stick surface and a drip tray that can be removed for easy cleaning. Additional features include: fold out legs, the ability to be powered by a variety of different sized gas canisters and an overall durable make up of stainless steel, oak and brass. Optional extras include a practical carry bag and an adaptor kit that will convert the grill to run on refillable cylinders.

CAMPFIRE COMFORTS

CampFire Table and Stool, $49.95 - $119.95

A perfect pair for campsite dining, the foldable CampFire Table and Stool are quick and easy to set up and pack down for ultimate portability during outdoor trips. The CampFire Table and CampFire Stool feature reinforced polycotton fabric, offering a sturdy surface to prepare food and to eat from, and comfortable seating. The fabric is machine washable and can be removed from its supports for ease. The CampFire Stool features an integrated bottle opener buckle and can be packed into a backpack for use on its own during a music festival, football game or for sitting around a campfire.

CAMPFIRE TOOLS

Additions to the campfire series include new stainless steel CampFire Tongs, CampFire Serving Kit and CampFire Apron. The CampFire Serving Kit is ideal for transporting, with features such as a sealing silicone lid and the ability for plates to fit inside the bowl. The CampFire Apron features two larger front pockets, one smaller breast pocket to hold cooking essentials, an extra loop to fit the CampFire Tongs, and a buckle designed to function as a bottle opener.

CAMPFIRE COOLERS

The new collection will also introduce the Cooler Backpack, Cooler, and Ice Pack. The insulated, 22L Cooler Backpack can be filled up with loose ice or with the accompanying Primus Ice Pack, and keeps contents fresh for a full day. Roll-top opening makes for easy access while shoulder straps offer comfortable carriage. The outer nylon face of all three products provides durability and is made of waterproof PU-coated polyester that can be turned inside out for easy cleaning.

About Primus:

Swedish company Primus has been creating products for outdoor use since 1892. They have been tested on expeditions by such pioneers as Fridtjof Nansen, Roald Amundsen and Sir Edmund Hillary. Today, Primus is known for its reliable, safe and innovative products that make people enjoy their outdoors adventures— both big and small. The focus is on creating environmentally friendly, easy to use and lightweight products. Primus AB, based in Solna (Sweden), is an independent part of Fenix Outdoor AB. 90% of Primus’ product range is sold in more than 70 countries worldwide. For more information, please visit www.primuscamping.com.

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