PrimaLoft to Sponsor The North Face Masters

PrimaLoft® – Insulation Technology™ announces that it will sponsor The North Face Masters 2008 tour, a new big-mountain snowboarding event presented by The North Face and Mountain Sports International.
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Albany, NY – PrimaLoft® – Insulation Technology™ announces that it will sponsor The North Face Masters 2008 tour, a new big-mountain snowboarding event presented by The North Face and Mountain Sports International.

The North Face Masters is designed to give big mountain snowboarders the opportunity to use their skills in a competitive environment. The two-stop tour kicks off at Snowbird Resort, Utah, February 8-11 and the second stop will be at Alyeska Resort, Alaska, April 2-5. The North Face Masters is opened to professional and amateur riders and offers a $45,000 cash prize purse.

“For many years, The North Face has been using PrimaLoft insulation in its product line to keep outdoor and wintersports enthusiasts warm and dry,” said Tom Mendl, Marketing Director, PrimaLoft. “Being involved in grassroots events like The North Face Masters gives us the opportunity to further strengthen our partnerships and build the PrimaLoft brand.”

PrimaLoft® - Insulation Technology™, is manufactured by and a registered trademark of Albany International Corp. and is featured worldwide in leading brands of outerwear, sleeping bags, gloves, footwear, socks, and luxury bedding. PrimaLoft's manufacturing facilities are located in the US, Europe and China. For additional information, contact the PrimaLoft Sales and Marketing Group at 800-833-3836 x2238 or visit www.primaloft.com.

For more information on The North Face Masters, visit www.thenorthface.com/masters or contact Pam Bennett, The North Face, at 510-618-3654 /Pam_Bennett@vfc.com.

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