PrimaLoft supports New England’s premier hiking event: Seek the Peak

PrimaLoft® to sponsor fundraiser for legendary Mount Washington Observatory
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ALBANY, New York (July 20, 2011) -- PrimaLoft® Insulation Technology, the world leader in performance insulations, proudly announces sponsorship support for the 2011 Seek the Peak Hike-A-Thon fundraiser event at Mount Washington in North Conway, New Hampshire, July 22 - 23.

Seek the Peak is New England’s premier hiking event and raises funds to support the non-profit Mount Washington Observatory, the famous mountaintop weather station that monitors the conditions in one of the most extreme places on Earth. Seek the Peak is presented by Eastern Mountain Sports (EMS), one of PrimaLoft®’s long-standing brand partners. This year’s event is expected to draw as many as 500 hikers to Mount Washington, the Northeast’s tallest peak at 6,288-feet.

Since it’s inception in 2001, Seek the Peak has raised nearly $700,000 for the Mount Washington Observatory, which helps to maintain the weather station and continue its important work collecting weather data and performing scientific research. The event features a Friday night kick-off party, a challenging hike to the summit on Saturday, a rockin' after party and thousands of dollars in prizes.

PrimaLoft® Insulation Technology is featured worldwide in leading outdoor brands such as EMS, The North Face, Black Diamond, and Merrell, and is the performance synthetic insulation and yarn of choice for outerwear, sleeping bags, gloves, footwear, accessories and socks. Representatives from PrimaLoft® Insulation Technology will be onsite at the event on Saturday to engage with attendees and participants. All hikers who raise 100 dollars or more for the cause are entered to win great prizes from PrimaLoft®, including four PrimaLoft® insulated EMS Boreal 20 degree sleeping bags.

The EMS Boreal 20 degree bags are made with PrimaLoft® INFINITY high loft insulation for maximum warmth, softness and compressibility. The Boreal sleeping bags will provide outstanding warmth and water resistance, ideal for those camping out in New England weather conditions.

“PrimaLoft is looking forward to participating in the Seek the Peak event again this year,” said Eileen Berner, sales and marketing director for PrimaLoft® Insulation Technology. “We enjoy the opportunity to connect with like-minded outdoor enthusiasts, while also supporting the Mt. Washington Observatory and our brand partners at EMS.”

For more information about PrimaLoft® Insulation Technology visit: http://www.primaloft.com. Follow the PrimaLoft® conversation online at Facebook and Twitter to stay up to date on the latest happenings and company news. For more information on Seek the Peak visit: http://www.seekthepeak.org

About PrimaLoft®:

PrimaLoft® is a registered trademark of Albany International Corp. PrimaLoft® insulation was originally developed for the US Army as a water-resistant synthetic alternative to down. Today, PrimaLoft® is regarded as a research and development leader in high performance insulations and yarns, which provide warmth and comfort from head to toe. Its family of products are manufactured in the US, Europe and Asia. The PrimaLoft® brand is recognized globally and is used in leading outdoor and fashion brands, home furnishings, work wear and military applications. For more information, please visit www.PrimaLoft.com.

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