PrimaLoft® Sponsors the Legendary 2010 Banff Mountain Film Festival

PrimaLoft® also announces “A November to Remember” Sweepstakes Trip for 2011
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ALBANY, New York (Nov. 2, 2010) -- PrimaLoft®, the world leader in performance insulation, is proud to sponsor the 2010 Banff Mountain Film Festival at the Banff Centre in Alberta, Canada this October 30th – November 7th.

PrimaLoft® is featured worldwide in leading outdoor brands such as The North Face, Spyder, Black Diamond, Patagonia, L.L. Bean, and Outdoor Research as the performance insulation and yarn of choice for outerwear, sleeping bags, gloves, footwear, accessories and socks, while the Banff Mountain Film Festival brings mountain adventure to life through the world's best adventure films and speakers.

The festival features screenings of the world's best mountain films and workshops that highlight mountain writing, film and photography, presentations by world renowned athletes, and a tradeshow to provide attendees with the latest information related to outdoor adventure.

This year, in celebration of The Banff Mountain Film Festival and outdoor enthusiasts everywhere, PrimaLoft® announces an online sweepstakes that includes a travel package and accommodations for two to the 2011 Banff Mountain Film Festival in picturesque Banff, Alberta, Canada.

The sweepstakes, entitled A November To Remember, Win a Trip to the Banff Mountain Film Festival, Courtesy of PrimaLoft® – will award one grand prize winner and a guest a once-in-a-lifetime opportunity to travel to the 2011 Banff Film Festival. The trip grants access to all Banff Mountain Festival events, films, lectures and private social functions, as well as round trip travel to Banff, Alberta, Canada and accommodations for two for four (4) nights. The winner will also receive two limited edition PrimaLoft® insulated jackets featuring both the Banff 2011 and PrimaLoft® embroidered logos.

Individuals can enter to win the online sweepstakes by scanning the Quick Response (QR) barcode on the full page PrimaLoft® advertisement in the 2010 Banff Mountain Film Festival World Tour Magazine, or online at www.primaloft.com. The contest will kick off at the Banff Mountain Film Festival and will run through May 31, 2011. One grand prize winner will be selected on June 1, 2011. Official contest rules are available at www.primaloft.com.

“PrimaLoft® is looking forward to sponsoring the Banff Mountain Film Festival again this year,” said Eileen Berner, sales and marketing director for PrimaLoft®. “We're stepping it up a notch with ‘A November To Remember' sweepstakes in hopes to bring the spirit of the festival to all those who appreciate the outdoors, and we look forward to the opportunity to award one lucky winner the experience of a lifetime.”

Immediately following this year's festival, the 2010 Banff Mountain Festival World Tour will present the best of the Banff films to audiences around the globe. The North American tour features approximately 350 film screenings at theatres in over 200 cities and towns across Canada and the United States. Proceeds from North American tour screenings will benefit local outdoor programs and non-profit organizations.

For more information about PrimaLoft, visit www.primaloft.com. Follow the PrimaLoft® conversation online at Facebook and Twitter where you can also enter to win tickets to a Banff Mountain Film Festival screening in a city near you. For more information about the Banff Festival, visit http://www.banffcentre.ca/mountainfestival/.

About PrimaLoft®:
PrimaLoft® is a registered trademark of Albany International Corp. PrimaLoft® insulation was originally developed for the US Army as a water-resistant synthetic alternative to down. Today, PrimaLoft® is regarded as a research and development leader in high performance insulations and yarns, which provide warmth and comfort from head to toe. Its family of products are manufactured in the US, Europe and Asia. The PrimaLoft® brand is recognized globally and is used in leading outdoor and fashion brands, home furnishings, work wear and military applications. For more information, please visit www.primaloft.com.

Media Contact:
Verde PR
Lauren Fallert
lfallert@verdepr.com
970.259.3555

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