PrimaLoft® Sponsors the 15th Annual Adirondack Int'l Mountainfest

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ALBANY, New York (Jan. 12, 2011) -- PrimaLoft®, the world leader in performance insulation and yarn, is proud to sponsor the 15th annual Adirondack International Mountainfest in Keene Valley, NY, January 14th –16th.

PrimaLoft® is featured worldwide in leading ice climbing, mountaineering, and outdoor brands including Black Diamond, Patagonia, Arc’teryx, and Outdoor Research as the performance insulation and yarn of choice for outerwear, gloves, socks, footwear, sleeping bags, and accessories.

Presented by The Mountaineer, Keene Valley’s high-end specialty outdoors store, the festival includes mountaineering clinics, guest pro climbers and speakers, slide shows, demos and more. Special guests will join local guides and pro athletes to lead instructional clinics on ice climbing, mountaineering, snowshoeing and avalanche awareness. The Mountainfest also benefits three local organizations: The Keene Valley (KV) Search and Rescue, KV Fire Department, and KV Central School.

Freddie Wilkinson, Mark Newcomb and Matt McCormick will give presentations on Friday, Saturday and Sunday, respectively. The headlining speaker at the event will be Ice Climber and Marmot pro athlete Mark Newcomb, who will present at the Keene Valley Central School. Check out The Mountaineer’s website for complete bios, schedule of events and registration.

PrimaLoft will provide giveaways of their performance socks made with PrimaLoft® YARN to those who registered for clinics at the event. In addition, they will give away five $50 gift certificates to use on PrimaLoft-insulated products as part of the event’s for-benefit raffle.

“PrimaLoft® is proud to sponsor Mountainfest this year,” said Eileen Berner, sales and marketing director for PrimaLoft®. “We are proud to support the industry and outdoor enthusiasts everywhere, especially those right here in our home state through this high-quality, intimate venue.”

For more information about PrimaLoft, visit www.primaloft.com. Follow the PrimaLoft® conversation online at Facebook and Twitter.

About PrimaLoft®:

PrimaLoft® is a registered trademark of Albany International Corp. PrimaLoft® insulation was originally developed for the US Army as a water-resistant synthetic alternative to down. Today, PrimaLoft® is regarded as a research and development leader in high performance insulations and yarns, which provide warmth and comfort from head to toe. Its family of products are manufactured in the US, Europe and Asia. The PrimaLoft® brand is recognized globally and is used in leading outdoor and fashion brands, home furnishings, work wear and military applications. For more information, please visit www.primaloft.com.

Media Contact:

Verde PR

Theresa Blake

theresa@verdepr.com

970.259. 3555

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