PrimaLoft® sponsors Backpacker Magazine's 2011 Get Out More Tour

PrimaLoft® and Backpacker Magazine Team Up to Inspire the Active, Healthy Lifestyle with the 2011 Nationwide Get Out More Tour
Author:
Publish date:

ALBANY, New York (March 22, 2011) – For the third year, PrimaLoft®, the world leader in performance insulations, will serve as a sponsor for Backpacker Magazine’sGet Out More Tour.

Beginning April 7th and running through December of this year, Backpacker’s Get Out More road team will travel the country to educate consumers about the equipment and skills that allow people to appreciate the outdoors, and encourage active and healthy lifestyles.

Backpacker’s Get Out More tour guides, Sheri and Randy Propster, will visit 63 retail shops and four outdoor festivals, delivering the best tips and know-how from the editors of Backpacker and providing authentic outdoor experiences along the way. The tour features interactive 60-minute seminars that navigate topics like trip planning, choosing the right outdoor equipment and apparel, and backcountry safety. It will also offer hands-on experiential outdoor adventures, retail workshops, product giveaways and more.

The Propsters bring the pages of Backpacker Magazine to life with their wealth of backcountry knowledge and skills. Their impressive outdoor resume includes a 222-day Appalachian Trail adventure, a 253-day ocean-to-ocean excursion along the American Discovery trail, and employment with the Department of Defense as Outdoor Recreation Specialists. The Get Out More Tour experience allows the couple to share their passion for wilderness exploration, while offering expert advice to those hoping to sharpen their skills and improve their backcountry experience.

According to Sheri and Randy Propster, “The Get Out More Tour is a one-of-a kind mobile tour that brings the pages of Backpacker Magazine to life for audiences nationwide. The 2011 Tour will stop at more than 60 outdoor specialty retailers to deliver the best tips from the editors of Backpacker Magazine and provide real-life outdoor experiences.

We couldn't be more thrilled to have PrimaLoft® as a Sponsor of the 2011 Get Out More Tour. We take a lot of pride in being able to showcase some of the most innovative outdoor technology on the market, and our partnership with PrimaLoft®, the world's leader in synthetic insulation, provides us with the opportunity to do just that.”

PrimaLoft®’s commitment to the outdoor lifestyle, coupled with the success of the Tour over the past few years, inspired the decision to participate in the 2011 Get Out More Tour for the third year running. Not only is it a great way to educate consumers and raise awareness for PrimaLoft® products, it also engages retailers and drives traffic to boost retail sales.

“PrimaLoft® is excited to be a part of the Get Out More Tour again this year,” said Eileen Berner, PrimaLoft® Sales and Marketing Director. “Not only does it support retailers in a fun and interactive way, but it’s also a great opportunity for us to connect directly with consumers about the technical benefits of PrimaLoft® Insulation.”

PrimaLoft® offers premium insulation products that are engineered for performance and is recognized globally as the performance insulation of choice for world-class brands in the outdoor, home, military, fashion, hunting and workwear markets. PrimaLoft® insulations enable active outdoor enthusiasts to ‘get out more’ and enjoy the outdoors regardless of the weather or conditions.

For more information, visit www.PrimaLoft.com and stay up to date with Tour updates on Facebook and Twitter. For complete listing of the Get Out More Tour schedule of events, visit http://www.backpacker.com/getoutmore.

About PrimaLoft®:

PrimaLoft® is a registered trademark of Albany International Corp. PrimaLoft® insulation was originally developed for the US Army as a water-resistant synthetic alternative to down. Today, PrimaLoft® is regarded as a research and development leader in high performance insulations and yarns, which provide warmth and comfort from head to toe. Its family of products are manufactured in the US, Europe and Asia. The PrimaLoft® brand is recognized globally and is used in leading outdoor and fashion brands, home furnishings, work wear and military applications. For more information, please visit www.primaloft.com.

About Backpacker:

Backpacker brings the outdoors to reader's doorsteps, inspiring and empowering them to get out and enjoy nature more often. The authority on active adventure, Backpacker is the world's first GPS-enabled magazine, and the only magazine whose editors personally test the hiking trails, camping gear, and survival tips they publish. Backpacker's Editors' Choice Awards, an industry honor recognizing design, feature, and product innovation, has become the gold standard against which all other outdoor-industry awards are measured.

Related