PrimaLoft® Signs with Sitour USA to Develop Ski Resort Ad Campaign

PrimaLoft® Signs with Sitour USA to Develop On-Mountain Ski Resort Advertising Campaign for 2010-2011 Season
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Albany, NY- [Nov. 18, 2010] – For the 2010-11 snow sports season, skiers and snowboarders nationwide will continue to see the PrimaLoft® Insulation Technology logo while slope hopping among 46 of the United States' premier ski resorts. PrimaLoft®, the world leader in performance insulations and yarns, announces a partnership with Sitour USA resort advertising again this year.

From Kirkwood, Calif., to Camelback, Pa., and everywhere in between, many of America's favorite and world-renowned ski resorts will feature PrimaLoft® panoramic ads and lift corral ads featuring the new 2010-2011 PrimaLoft® advertising campaign.

“PrimaLoft® is the preferred synthetic insulation of premiere outdoor brands and is worn by hundreds of thousands of skiers, riders and outdoor enthusiasts worldwide,” said Eileen Berner, PrimaLoft director of sales and marketing.

“Our on-mountain branding campaign was successful last year so we're continuing our effort to educate consumers about the incredible warmth-to-weight ratio, water resistance, softness, and compressibility that PrimaLoft®- insulation offers.”

PrimaLoft® insulation is used by category-leading brands in the outdoor, home, military, hunting and workwear markets. For more information about PrimaLoft®, visit Follow the PrimaLoft® conversation online at Facebook and Twitter.

About PrimaLoft®:
PrimaLoft® is a registered trademark of Albany International Corp. PrimaLoft® insulation was originally developed for the US Army as a water-resistant synthetic alternative to down. Today, PrimaLoft® is regarded as a research and development leader in high performance insulations and yarns, which provide warmth and comfort from head to toe. Its family of products are manufactured in the US, Europe and Asia. The PrimaLoft® brand is recognized globally and is used in leading outdoor and fashion brands, home furnishings, work wear and military applications. For more information, please visit

Media Contact:
Verde PR
Lauren Fallert
970.259. 3555