PrimaLoft Reinforces its European Sales Network with New Sales Agent

PrimaLoft®, the world leader in performance insulations, announces new hire Bartosz Lassak as sales agent for the Eastern European market, effective immediately.
Author:
Updated:
Original:

PrimaLoft®, the world leader in performance insulations, announces new hire Bartosz Lassak as sales agent for the Eastern European market, effective immediately.

In this position, Lassak will head up sales and marketing, managing all represented PrimaLoft® brands as well as dealers in Eastern Europe and Russia. Apart from his personal enthusiasm for outdoor sports, Lassak also has a very comprehensive business background.

After studying business economics at the Nicolaus Copernicus University in Warsaw, Lassak served as a sales representative for W.L. Gore in Eastern Europe since 2001. In June 2002, Lassak founded his own successful sales and marketing agency, representing Nokia and a number of other notable brands and clients.

Jochen Lagemann, PrimaLoft® Sales and Marketing Director for Europe, is proud about this new addition to the European team. “The Eastern European market has a huge potential for PrimaLoft®,” noted Lagemann. “Bartosz Lassak has a convincing and friendly personality and, together with a great business background and his affinity with sports, he is the ideal candidate for this market and the newly designed position. Furthermore, he will be able to employ valuable synergies through his own agency network to help in this new task.”

About PrimaLoft®:
PrimaLoft® is a registered trademark of Albany International Corp. PrimaLoft® insulation was originally developed for the US Army as a water-resistant synthetic alternative to down. Today, PrimaLoft® is regarded as a research and development leader in high performance insulations and yarns, which provide warmth and comfort from head to toe. Its family of products are manufactured in the US, Europe and Asia. The PrimaLoft® brand is recognized globally and is used in leading outdoor and fashion brands, home furnishings, work wear and military applications. For more information, please visit www.primaloft.com.

Related

3M Hires New Sales Agent to lead Canadian Transnational Accounts

3M™ Thinsulate™ Insulation & 3M™ Scotchlite™ Reflective Material – Two Truly Global Brands -Hire New Sales Agent to lead Canadian Transnational 3M™ Thinsulate™ Insulation and 3M™ Scotchlite™ Reflective Material - leaders in the insulation and reflectivity markets - announce new ...read more

Mark Busby appointed new Five Ten European sales director

Mark Busby, formerly of Bigstone, Five Ten’s representing agent in the U.K., has been hired as Five Ten’s new European Sales Director, effective June 15. 2010. Bigstone owner, Andy Bowman, will continue to service Five Ten’s accounts in the UK. “It’s a big move for Mark, and we ...read more

Woolrich Woolen Mill Division Expands into Europe with New Sales Agent

WOOLRICH, PA, March 29, 2010 — The Woolen Mill Division of Woolrich, the Original Outdoor Clothing Company®, has hired its first European sales agents. Voehringer & Groha based in Laufach, Germany, will be responsible for representing Woolrich in Germany, Switzerland, and Austria ...read more

PrimaLoft® Announces New Personnel Appointments

Albany, NY – PrimaLoft® – Insulation Technology™ has promoted Steve Cuthbert to the newly created position of National Sales Manager in charge of new business development and sales of PrimaLoft Yarn. Beginning August 7, 2006, Rodney Lane will replace Cuthbert as Eastern US ...read more

PrimaLoft® Goes Green with New Insulation

Albany, NY – Committed to environmental responsibility, PrimaLoft® - Insulation Technology™ developed PrimaLoft® Eco, an earth-friendly insulation for performance and comfort to be used in sleeping bags, outerwear and footwear. Big Agnes and Sierra Designs have adopted the ...read more

PrimaLoft Expands Its Eco Offerings with New Yarn

Albany, NY – Pursuing its commitment to a healthier environment, PrimaLoft® is expanding its line of eco-friendly products with a new yarn, PrimaLoft® Eco Yarn. The new development will be introduced at the Outdoor Retailer Summer Market show, August 8-11, 2008, in Salt Lake ...read more

PrimaLoft® Upgrades Its Product Line

Albany, NY - As a result of its continual effort to develop innovative products, PrimaLoft® announced that it has reformulated its premiere insulations, PrimaLoft® One and PrimaLoft® Sport, with its new Convexion Technology(tm). PrimaLoft® with Convexion Technology(tm) ...read more

PrimaLoft Appoints New Sales Representative

Albany, NY – PrimaLoft® – The Down Alternative™ by Albany International Corp. has appointed Kelly Mettler of Performance Squared Inc. as the company's new Sales Representative for Canada. Mettler will be responsible for expanding the PrimaLoft brand in the Canadian outdoor ...read more

PrimaLoft_Primary_Logo_Solid_flat_minimum_size

PrimaLoft, Inc., Announces New Addition to European Sales Team

PrimaLoft, Inc., the world leader in providing comfort solutions with high-performance insulations and fabrics, has announced the addition of another staff member for the European market. Christine Barth is set to take over the new role of Sales and Marketing Territory Manager ...read more