Proprietary Insulation Solution Expands Brand’s Active Platform For High Output Activities
PrimaLoft, Inc. (www.primaloft.com), the world leader in providing comfort solutions with high-performance insulations and fabrics, will expand its active platform with the launch of PrimaLoft® Gold Insulation Active, providing breathable four-way stretch performance and unmatched warmth designed specifically for high-output adventures. Its proprietary construction enables excess heat and moisture to escape, keeping users comfortable and dry. In addition, product designers may use a wider variety of stretch shell, breathable outer and liner fabrics, resulting in more year-round choices for manufacturers, retailers and consumers. PrimaLoft® Gold Insulation Active will debut at Outdoor Retailer Winter Market, booth #40043.
“The addition of PrimaLoft® Gold Insulation Active to our roster of technologies is a natural progression in our innovation pipeline,” said Mike Joyce, president and CEO of PrimaLoft. “This technology builds upon the success of PrimaLoft® Silver Insulation Active, giving our brand partners more versatility in their designs meeting a growing consumer demand. Our job as the leading comfort solution company is not only to observe the trends in the market, but also, to be ahead of today’s trends – which are calling for lighter fabric and greater adaptability. With PrimaLoft® Gold Insulation Active, outdoor enthusiasts have more freedom of movement and will be comfortable, warm and dry during high-aerobic activities.”
Specifically, a proprietary finish and manufacturing process locks tiny PrimaLoft® fibers in place, preventing fibers from migrating through fabrics, allowing for use with more breathable, open weave and stretch materials. Engineered for high-aerobic actions like running, hiking or skiing, this soft, packable and water-resistant insulation regulates wearers’ comfort levels during intense activity.
With its optimal thermal efficiency, PrimaLoft® Gold Insulation Active can be worn all year long eliminating the need for repeatedly putting on or taking off layers during outdoor activities, allowing consumers to remain completely focused on their experience. It is bluesign® approved.
“PrimaLoft® Gold Insulation Active is ideal for today’s outdoor customer engaging in more activities for shorter time spans,” said AJ Curran, director of outerwear at L.L. Bean. “PrimaLoft continues to provide best-in-class solutions for our consumers so they may completely enjoy their outdoor activity without having to think about the weather. We appreciate having a choice of insulation technologies; it gives us the flexibility to create extensions in our line for a wider variety of activity-based apparel. We look forward to continuing our partnership that started in 1988, when we introduced the first PrimaLoft jacket to the market.”
Launch partners for PrimaLoft® Gold Insulation Active include L.L. Bean, Marmot, Merrell, Under Armour, Eddie Bauer, Filson and Scott USA.
About PrimaLoft, Inc.
PrimaLoft, Inc., a materials science company based in Latham, New York with offices in Germany and Italy, is the world leader in research and innovative development of comfort solutions with high performance insulations and fabrics. The PrimaLoft® brand, a registered trademark of PrimaLoft, Inc., delivers feel-good products that are used in the top global outdoor and fashion brands, home furnishings, work wear, hunting and military applications. PrimaLoft® insulation was originally developed for the U.S. army as a water-resistant, synthetic alternative to down. Today, the brand is recognized as a benchmark in the outdoor industry for providing unsurpassed comfort in any condition, ultimately empowering users to stay in the moment. PrimaLoft, Inc. is active in sustainable textile production through partnerships with the bluesign® system, the International OEKO-TEX® Association and the Sustainable Apparel Coalition’s Higg Index. For more information, please visit www.PrimaLoft.com, and follow PrimaLoft on Facebook, Twitter and Instagram.
PrimaLoft®, Feel the Performance™