PrimaLoft® Descends on the White Mountains for the 2010 Nor’easter

PrimaLoft to sponsor festival in support of music, sport and conservation
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ALBANY, New York (Sept. 24, 2010) -- PrimaLoft®, the world's best synthetic insulation, is proud to provide sponsorship for the 2010 Nor'easter event at Loon Mountain in Lincoln, New Hampshire this September 24th – 26th.

The Nor'easter is presented by Eastern Mountain Sports (EMS), one of PrimaLoft's long-standing brand partners. EMS shows gratitude and support of the New England outdoor community by hosting the weekend-long festival, where outdoor enthusiasts will flock from all over the Northeast to celebrate climbing, mountain biking, trail running, culture and conservation.

This one of a kind festival offers an eclectic mix of music and outdoor recreation complete with conservation and sponsor villages, gear demos and onsite camping. Pro-athletes will compete in the highly esteemed Unified Bouldering Championships, while event attendees can enjoy a myriad of other activities, including the Nor'Easter Cross Cyclocross race, Fun Run trail race, climbing clinics, and two days of music with fourteen bands.

PrimaLoft is featured worldwide in leading outdoor brands such as EMS, The North Face, Black Diamond, and Merrell as the performance insulation and yarn of choice for outerwear, sleeping bags, gloves, footwear, accessories, and socks. PrimaLoft will be stationed in the sponsor village and will raffle off a PrimaLoft insulated EMS Velocity sleeping bag each day throughout the festival.

Both the EMS Velocity bag, made with PrimaLoft® SPORT insulation, and the EMS Boreal sleeping bag, insulated with PrimaLoft® INFINITY, offer outstanding warmth to weight ratio and water resistant properties – ideal for those camping out at the Nor'easter in typical New England fall weather conditions.

“PrimaLoft is looking forward to participating in the Nor'easter again this year,” said Eileen Berner, sales and marketing director for PrimaLoft. “It's a tribute to New Englanders and all those who appreciate the outdoors and support our industry in so many ways.”

For more information about PrimaLoft, visit the company website. Follow the PrimaLoft conversation online at Facebook and Twitter to stay up to date on the latest happenings and company news. For more information about the Nor'easter, check out http://www.noreasterems.com.

About PrimaLoft:
PrimaLoft® is a registered trademark of Albany International Corp. PrimaLoft insulation was originally developed for the US Army as a water-resistant synthetic alternative to down. Today, PrimaLoft is regarded as a research and development leader in high performance insulations and yarns, which provide warmth and comfort from head to toe. Its family of products are manufactured in the US, Europe and Asia. The PrimaLoft brand is recognized globally and is used in leading outdoor and fashion brands, home furnishings, work wear and military applications. For more information, please visit www.primaloft.com.


Media Contact:
Verde PR
Theresa Blake
Theresa@verdepr.com
970.259.3555

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