Carlsbad, CA and San Francisco, CA – September 6, 2018 – prAna, a leader in stylish, versatile, and sustainably-made apparel that inspires healthy, active, free-spirited living, has named JAM Collective as its public relations agency of record. JAM Collective is an accomplished boutique agency specializing in public relations, social media, communications and strategic partnerships.
prAna designs on-trend, lifestyle apparel and accessories that work for wherever the day takes you. The brand’s conscious choice to select sustainable materials and partner with companies and factories that adhere to strict guidelines means that you can look good wearing prAna and feel good about what you are wearing.
JAM Collective will work to collaboratively build and support the communications strategy for prAna. The agency will employ both traditional and emerging public relations tactics to strengthen prAna’s relationship with its core consumers, broaden its appeal to new audiences and elevate the brand as a thought leader in the sustainably-made apparel space.
“We are excited to work with JAM to tell our brand story to a wider group of consumers,” said Jeff Haack, Global Brand Director at prAna. “Getting our brand message out to more people is an important part of our long-range growth strategy.”
“JAM Collective has been a huge fan of the prAna brand for years,” said Julie Atherton, founder of JAM Collective. “We are honored and thrilled to be chosen as their agency of record.”
Working alongside Atherton will be JAM Collective’s Julie Campagnoli, July Zaleski and Janete Rodas. The team brings years of experience as well as fresh ideas to the partnership.
prAna joins the band of JAM Collective clients representing some of the world’s best active lifestyle, outdoor, bike and fashion brands including Osprey Packs, OtterBox, Smartwool, Leatherman, Vasque, Vuarnet, Yakima Products, Inc. and Snow Peak.
BORN IN CALIFORNIA. RAISED BY THE EXPERIENCE.
We strive to make clothes that help you thrive in any environment and embody your adventurous spirit, so you can focus on what really matters. Whether you’re commuting to work or wandering the globe, rest assured we’ve been there and used those moments to design a better product. prana.com
About JAM Collective
Founded by Julie Atherton and based in San Francisco, California, JAM Collective focuses on strategic planning, effective social media networking and influential product placement to initiate brand visibility and further connect its clients with consumers. Over the past 15 years, JAM Collective has evolved into a versatile and accomplished public relations and media agency with an impressive roster of nationally and internationally recognized clients, all the while maintaining a deep level of client involvement. Current clients include: Osprey Packs, OtterBox, Leatherman, Vuarnet, Yakima Products, Inc. and Snow Peak. www.jamcollective.net