Prana Donates 1% of Web Sales to HERA Foundation

Shopping Benefits Carbondale Non-profit HERA Foundation to receive 1% of clothing giant's web sales now through Mother's Day.

(May 6, 2008—Carbondale, Colo.) The brand of choice for yoga, climbing and outdoor enthusiasts, prAna, a Southern California-based clothing manufacturer, announced it is donating one percent of all web sales now through Mother's Day to the HERA Women's Cancer Foundation. A longtime sponsor of the HERA Foundation's Climb4Life event series, carries men's, women's and youth apparel, as well as accessories, yoga CD's and books. PrAna athletes include the world-famous climber Chris Sharma, who has volunteered his time at Climb4Life events around the United States.

"This is an incredible way for HERA to deliver its message to the members of the yoga, climbing and mainstream community," says Sean Patrick, executive director and founder of the HERA Foundation. "The prAna brand has always delivered a message expressing the importance of supporting causes to benefit the greater good. We are honored to have prAna, a company that has an authentic message and a commitment to make the world a healthier place, as a partner in improving women's health and finding a cure for ovarian cancer."

"PrAna has supported HERA in fundraising events such as the Climb4Life, and we feel that this is a natural way to continue our support and help spread awareness," says Beaver Theodosakis, president and founder of prAna. "We realize the importance of supporting partner organizations and are happy to contribute what we can to HERA's vision and mission."

About HERA Partners in Action
The HERA Partners in Action program enables companies to "give back" a portion of sales from a product or group of products to the HERA Women's Cancer Foundation. Designated Partners in Action products include hangtags that educate consumers about ovarian cancer facts and symptoms. The Partners in Action program includes outdoor gear manufacturers such as BlueWater Ropes,, Dare to Dream Expedition, Evolv, MadRock, Petzl and Zensah Performance Apparel. For more information contact Stephanie Forte at Forte Creative Media, 702.898.2547.

About the HERA Foundation
The HERA Foundation is a registered 501 (c) 3, whose mission is to stop the loss of mothers, daughters, wives, sisters, partners and girlfriends from ovarian cancer by empowering women to take control of their health, empowering the medical community to find new directions in ovarian cancer research and empowering communities to provide support For more information, visit To schedule an interview with HERA Foundation founder, Sean Patrick please call 970.948.7360.

About prAna
With deep roots in rock climbing and yoga, prAna manufactures and markets performance and active lifestyle apparel for men and women. PrAna's design signature blends contemporary style with technical features and detailing and is grounded in ideals of sustainability.