Prana Donates 1% of Web Sales to HERA Foundation

Shopping Benefits Carbondale Non-profit HERA Foundation to receive 1% of clothing giant's web sales now through Mother's Day.

(May 6, 2008—Carbondale, Colo.) The brand of choice for yoga, climbing and outdoor enthusiasts, prAna, a Southern California-based clothing manufacturer, announced it is donating one percent of all web sales now through Mother's Day to the HERA Women's Cancer Foundation. A longtime sponsor of the HERA Foundation's Climb4Life event series, carries men's, women's and youth apparel, as well as accessories, yoga CD's and books. PrAna athletes include the world-famous climber Chris Sharma, who has volunteered his time at Climb4Life events around the United States.

"This is an incredible way for HERA to deliver its message to the members of the yoga, climbing and mainstream community," says Sean Patrick, executive director and founder of the HERA Foundation. "The prAna brand has always delivered a message expressing the importance of supporting causes to benefit the greater good. We are honored to have prAna, a company that has an authentic message and a commitment to make the world a healthier place, as a partner in improving women's health and finding a cure for ovarian cancer."

"PrAna has supported HERA in fundraising events such as the Climb4Life, and we feel that this is a natural way to continue our support and help spread awareness," says Beaver Theodosakis, president and founder of prAna. "We realize the importance of supporting partner organizations and are happy to contribute what we can to HERA's vision and mission."

About HERA Partners in Action
The HERA Partners in Action program enables companies to "give back" a portion of sales from a product or group of products to the HERA Women's Cancer Foundation. Designated Partners in Action products include hangtags that educate consumers about ovarian cancer facts and symptoms. The Partners in Action program includes outdoor gear manufacturers such as BlueWater Ropes,, Dare to Dream Expedition, Evolv, MadRock, Petzl and Zensah Performance Apparel. For more information contact Stephanie Forte at Forte Creative Media, 702.898.2547.

About the HERA Foundation
The HERA Foundation is a registered 501 (c) 3, whose mission is to stop the loss of mothers, daughters, wives, sisters, partners and girlfriends from ovarian cancer by empowering women to take control of their health, empowering the medical community to find new directions in ovarian cancer research and empowering communities to provide support For more information, visit To schedule an interview with HERA Foundation founder, Sean Patrick please call 970.948.7360.

About prAna
With deep roots in rock climbing and yoga, prAna manufactures and markets performance and active lifestyle apparel for men and women. PrAna's design signature blends contemporary style with technical features and detailing and is grounded in ideals of sustainability.


Montrail Awards HERA Foundation Give Back Grant

CARBONDALE, COLO. Montrail, a leading brand in the outdoor industry, awarded the HERA Women's Cancer Foundation the Montrail Gives Back Grant. The grant program is 100 percent employee-driven and aims to support the places, people and organizations that that protect the outdoors more

HERA Foundation Partners with Cycling Event Producer Swagger

September is Ovarian Cancer Awareness Month, and two prestigious cycling events in Las Vegas will be raising awareness of the disease, as well as funds for the HERA Women's Cancer Foundation. Swagger, the Georgia-based cycling event–production company responsible for the USA more

The HERA Foundation Holds Fourth Annual Climb4Life

CARBONDALE, COLO. (January 19, 2009) The HERA Women's Cancer Foundation joins REI and Black Diamond Climbing Equipment for the fourth annual DC Metro Climb4Life, February 27 to March 28. The month-long event raises money for ovarian cancer research and awareness initiatives more

HERA Foundation Adds Women's Adventure to Partners in Action Program

(June 10, 2008—Carbondale, Colo.) Women's Adventure Magazine has joined the growing roster of the HERA Foundation's Partners in Action. The magazine will donate $5 to the nonprofit, to help fight ovarian cancer, for each subscription received via more

HERA Foundation Announces 2010 Climb4Life Event Schedule

DENVER, COLO. (February 2, 2010) The HERA Women’s Cancer Foundation’s Climb4Life event series is returning in 2010 not only to raise funds for ovarian cancer research, but also to raise awareness around the signs and symptoms of this deadly disease. According to the American more

Numbers are Up and Rising for HERA Foundation’s Climb4Life DC Metro

CARBONDALE, COLO. (March 6, 2009) The economy may be down, but for the HERA Women's Cancer Foundation's DC Metro Climb4Life event, the numbers are up and rising. The month-long fundraising event kicked off Friday, February 27 at REI in Fairfax, Va. with 430 registered more

HERA Foundation Names Lisa Carmichael Director of Operations

CARBONDALE, COLO. (January 19, 2008) The HERA Women's Cancer Foundation (Health, Empowerment, Research, Awareness), a nonprofit that raises funds for ovarian cancer research, announces Lisa Carmichael, 55, of Boulder, Colorado, is the director of operations. Carmichael directed more

Fox River Mills, Inc. and HERA Foundation Sock it to Ovarian Cancer

Leading sock manufacturer Fox River and the HERA Women's Cancer Foundation, a non-profit organization that raises funds for ovarian cancer research and awareness, will launch a month-long “Sock Ovarian Cancer” promotion on September 1, 2009 to kick off Ovarian Cancer more

Women's Adventure Aids HERA Foundation in Fight Against Cancer

(March 24, 2008—Carbondale, Colo.) The HERA Women's Cancer Foundation announces Women's Adventure Magazine as its National Women's Media Sponsor. As such, the magazine will help the nonprofit spread awareness of ovarian cancer's symptoms and call attention to fundraising events more