Powertraveller Ltd, award-winning manufacturer of portable power and solar chargers, has just launched a new e-commerce website to bring it in line with the YOU CAN brand message which is featured across the product packaging and point of sale materials.
The new website – www.powertraveller.com – has been designed primarily with the consumer in mind and offers clear, concise product information, as well as a useful “product selector” tool to help customers decide which portable charger is right for their requirements. Each product page provides detailed imagery, technical specifications and compatibility, videos where available plus brand ambassador & customer testimonials and press coverage.
The website carries live links to all Powertraveller distributors and retail partners, helping customers to purchase online and on the high street, whilst the map-activated shop locator function allows them to find the nearest stockist quickly.
Powertraveller products have been used from the Arctic to the Antarctic and everywhere in between and the new website has a section dedicated to over 100 case studies where products have enabled challenges to be successfully completed. The case studies work in conjunction with the press area – a continuously updated resource pool for Powertraveller’s distributors, retail partners and journalists which contains downloadable images, datasheets, brochures, adverts and more.
The launch of the new website completes the company’s total re-brand program which began at the end of 2011 and helps to further cement the brand as the market-leader in portable power solutions across the UK and Europe.