Powderhorn Goes Live with Shopatron

Legendary ski specialty brand, Powderhorn, is proud to announce a new partnership with Shopatron. Now shoppers everywhere can purchase Powderhorn apparel.

Boulder, CO - Legendary ski specialty brand, Powderhorn, is proud to announce a new partnership with Shopatron, the retail-integrated global ecommerce platform. Now shoppers everywhere can purchase Powderhorn apparel, with just a simple click of the buy now button on powderhornworld.com.

Shopatron is the world's leading provider of global ecommerce for consumer goods. Their unique approach to ecommerce allows for the transfer of sales completed on Powderhornworld.com to go to a local retailer for delivery to the customer. This new model has made it possible for an international brand like Powderhorn to have an eCommerce presence and still provide customers the necessary support and expertise they need from a local retail store.

“This is a great program that will help Powderhorn drive overall sales, yet still partner with our existing retailers for local fulfillment,” said Doug Saunders of Powderhorn. “Shopatron is just another tool we are using to broaden the Powderhorn outreach for the benefit of our specialty retailer base.”

Shopatron allows for a satisfying shopping experience that is focused on rich product information, world-class service, effortless shopping and unlimited delivery options. The Shopatron system also makes it easy to manage online orders and control inventory through a centralized, easy-to-use system – all of which means a Powderhorn jacket ordered online can be shipped to the customer from any retail store that carries the product, or, it can remain in the store for customer pick-up.

“We see our partnership with Shopatron as a huge growth potential for Powderhorn,” added Saunders, “and, at the same time we're able to give our customers the service they deserve.”


Powderhorn was founded in Jackson Hole, Wyoming in 1972, and originally staking its claim in the world of ski fashion with its western-inspired, down-filled, shoulder-yoked ski parkas, Powderhorn had a legendary following for its classic styled ski jackets. Loyal to its roots, for 2011/12 Powderhorn combines true ski fashion with the latest fabrics and textiles for a comprehensive collection of mid-weight layers and outerwear tops and bottoms that is truly inspired by the allure and mystique of the mountains.

For More Information: Deidre Norman / Denny, ink / 307.200.6001 / deidrenorman@gmail.com