Powderhorn Announces New Rocky Mountain Sales Agency

The Turner Agency to Represent Colorado and Utah

Boulder, Co (10.5.2011) – Legendary ski specialty brand, Powderhorn, is proud to announce The Turner Agency as its new sales agency for the Rocky Mountains.

Recruited to help support increased sales throughout the specialty channel in Colorado and Utah, the Colorado-based Turner Agency will be responsible for selling and serving this important ski territory with key specialty accounts.

“Turner has very strong relationships in the specialty market,” said Doug Saunders of Powderhorn. “Combined with their solid brand portfolio and wealth of knowledge in the space, these qualities made them the perfect fit for us. Their experience will help Powderhorn increase its customer base and continue to grow our business in prime ski country,“ he added.

Morgan Turner has been in Colorado as a sales rep for hard goods, soft goods and accessories for over 20 years with a focus on accessories the last fifteen years. Morgan has also been on the BOD for WWSRA and President for the last twenty plus years.

Brooke Turner has selling in her blood. The daughter of Morgan and Karen Turner, she started working retail sales at the young age of 12 and went on to manage two different retail stores. In addition, she spent several years working with Bogner Ski Wear and Nordstoms gaining the necessary skills to fully understand both sides of the industry.

Doug McCaffrey, is in his third season with the Turner' Agency. He is based in Vail, CO, which allows him easy access to many of Colorado's top resort shops.

Additionally as part of this move, Tom & Ruby Pike will increase their Northwestern territory to now include Wyoming.


Powderhorn was founded in Jackson Hole, Wyoming in 1972, and originally staking its claim in the world of ski fashion with its western-inspired, down-filled, shoulder-yoked ski parkas, Powderhorn had a legendary following for its classic styled ski jackets. Loyal to its roots, for 2011/12 Powderhorn combines true ski fashion with the latest fabrics and textiles for a comprehensive collection of mid-weight layers and outerwear tops and bottoms that is truly inspired by the allure and mystique of the mountains.

For More Information: Deidre Norman / Denny, ink / 307.200.6001 / deidrenorman@gmail.com