Polarmax Finds It's Florals... And Builds Brand

New Polarmax technical base layer styles and designs for Fall/Winter 2010
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West End, NC – The rebranding of Polarmax as a consumer brand to be reckoned with reaches all the way to product design, with bold new patterns and styles that compliment the comfort and performance that Polarmax is famous for.

Polarmax has been proactively addressing the needs of their more fashion conscious consumers with the addition of new prints, patterns and styles for Fall/Winter 2010 that will have the ability to showcase the top-tier performance of this previously understated brand.

The only base layers 100% Made in the USA, Polarmax is now able to offer more than just the best performing, great fitting, reasonably priced base layer, with additions and improvements in almost every category.

Now more than ever, you can stretch your dollar farther with apparel that you can simply wear more. Polarmax’s Scent Prevent® Anti-microbial technology, stays strong through an industry-leading 50 washes, so go ahead, wear it to work out, wear it out to dinner, wash it as much as you like and still look and smell good, wear after wear.

New for Fall 2010

4-Way Stretch

The addition of a proprietary floral pattern print to this famously comfortable piece, along with color block panels on the sides and raglan sleeves means the women’s 4-Way Stretch styles can easily go from the slopes to the bar to the grocery or casual dinner, with style and ease. And since Polarmax is all about performance, the print won’t crack or reduce the true 4-way stretch capabilities of the fabric. The zip mock or crew neck styling and fit details provide everyday versatility. MSRP $70/60

Max Ride

This youth-targeted line gets an update with flattering princess seams for the ladies, and forward-rolled shoulder seams to reduce contact with backpack straps. The eye catching contrasting stitching and super comfortable, cotton-y hand of the 100% Acclimate Dry fabric stay the same. MSRP $19.95.

Tech Turtleneck

Roll Neck, meet your new friend Zip Mock. Taking a favorite and updating it with ventilation and active style, the Tech Turtleneck is undergoing a renaissance. Contrasting stitching, and off-shoulder seams will convert new fans. MSRP Solids $49.95 / Contrast Stitch $54.95.

Quattro Fleece

For fast-wicking warmth without bulk, Polarmax’s Quattro Fleece leads the pack. The athletic fit, 4-way stretch and special hand make it a favorite among winter sports enthusiasts. Extra softness and additional insulation from the inside-and-out double-brushed fabric means less layers and more freedom of movement. Retails $49.95 Crews & Pants / $59.95 Zip Mocks.

About Longworth Industries

Longworth Industries Based in West End, North Carolina, Longworth industries manufactures and markets Polarmax, PMX and XGO technical base-layer apparel. Longworth Industries is the exclusive manufacturer and retail distributor for Opedix. Longworth Industries products are 100% made in the U.S.A. Visit us on the web at www.polarmax.com and www.opedix.com

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