Point6 Steps Up to Support Fire Victims in Boulder, Colorado

Point6 and other outdoor brands support Fourmile Canyon Victims Relief

Steamboat, Colo., -- (Sept. 21, 2010)Point6™, designer and manufacturer of premium merino wool socks, offers support to the Fourmile Canyon Victims Relief fund to aid the victims of the recent fire in Boulder, Colorado.

Point6 is one of a coalition of outdoor industry manufacturers who have pledged to donate goods to aid the fire victims in response to an industry wide outreach effort. Industry players have banned together to provide immediate necessities including: socks, shoes, toiletries, blankets, jackets and insulation. The United Way has partnered with the relief fund to provide staff on the ground to ensure that all goods are distributed to the victims.

Point6 will provide more than 300 pairs of their performance merino wool socks to victims of the fire that blazed through Boulder, destroying everything in its path, including hundreds of homes. Their performance socks keep feet dry, warm and comfortable as the cold weather fast approaches.

“The devastating fire in Boulder hit home for many of us in the outdoor industry,” said Betsy Seabert, marketing director for Point6. “We hope that the relief efforts will bring some comfort to the many families affected by this tragic event.”

To join the coalition, label donations to Fourmile Canyon Relief Donations and ship to:

Fourmile Canyon Victims Relief

767 East South Boulder Road

Louisville, CO 80027

For more information about recent media coverage visit the Point6 media page at http://www.verdepr.com/smr/point6.

About Point6

Point6 socks are guaranteed to be the most comfortable and durable wool socks you can own. Point6 uses state of the art knitting and spinning technologies to create a softer and more durable result, while the sport specific fit reinforces comfort for enhanced performance. Point6 is committed to environmental stewardship and strives to ensure all products, packaging and manufacturing processes adhere to environmental guidelines. For more information please visit us online at www.point6.com.

Media Contact:

Verde PR & Consulting

Theresa blake