Point6™ Selected as Exclusive Sock Manufacturer for First Ascent™

Eddie Bauer adds Point6 premium merino wool socks to private label line.
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Steamboat, Colo., --(July 27, 2010) – Point6™, designer and manufacturer of premium merino wool performance socks, will raise the bar exponentially through an exclusive partnership with First Ascent, Eddie Bauer's new line of world-class expedition gear in September 2010.

The First Ascent line of outerwear and gear combines Eddie Bauer's signature approach to creating premium-quality clothing, accessories and gear for the outdoor lifestyle with the expertise of world-renowned mountain guides and climbers. Led by some of the world's best mountain guides, including Peter Whittaker, Ed Viesturs, and Dave Hahn, the First Ascent Guide Team brings their expertise to design and build every piece of First Ascent gear through rigorous field tests conducted in some of the world's highest places and most rugged environments.

“We are building Point6 First Ascent socks utilizing the same design principles that we follow for all Eddie Bauer First Ascent apparel and gear. The guide team is involved every step of the way,” said Peter Whittaker, co-owner of Rainier Mountaineering, Inc. and Whittaker Mountaineering. “Our guide team spends an incredible amount of time in cold environments and we simply cannot have cold feet. These socks are built to keep our feet warm on the world's highest and coldest mountains.”

Point6 founders Peter and Patty Duke have over twenty years of experience within the merino category and were instrumental in establishing the presence of performance wool to the outdoor industry. The Duke's identified an opportunity to evolve the merino category with Point6 by applying advanced spinning and knitting technologies to superior quality wool, thereby creating a durable result with unsurpassed comfort and performance.

Although a relatively new brand, Point6 is experiencing rapid growth and great reviews, including the most recent accolade of being chosen as the exclusive sock manufacturer for the First Ascent line.

“We are honored to have been selected by Eddie Bauer and the Whittaker Mountaineering Company to be the exclusive sock supplier for First Ascent” said Patty Duke, co-founder, Point6. “Their commitment to quality mirrors the Point6 mission and vision to create the highest quality products without compromising performance or functionality. With so many sock brands on the market, it is a true testimonial to the quality and innovation of our products.”

Point6 exclusively uses 100% compact spun merino yarns versus conventional ring spun yarns to create the most durable merino socks available, with precise attention to detail for a perfected anatomical fit. The team's proven track record for creating innovative products is a result of the decades of combined experience and expertise in merino wool sock product and brand development.

The First Ascent and Point6 private label collection will debut at retail in September 2010 and will be available exclusively at Eddie Bauer retail outlets, online or through the company catalog. For more information, please visit http://www.eddiebauer.com.

About Point6
Point6 socks are guaranteed to be the most comfortable and durable wool socks you can own. Point6 uses state of the art knitting and spinning technologies to create a softer and more durable result, while the sport specific fit reinforces comfort for enhanced performance. Point6 is committed to environmental stewardship and strives to ensure all products, packaging and manufacturing processes adhere to environmental guidelines. For more information please visit us online at www.point6.com.

About Eddie Bauer
Established in 1920 in Seattle, Eddie Bauer is a specialty retailer that sells sportswear, outerwear, gear and accessories for the active outdoor lifestyle. The Eddie Bauer brand is a nationally recognized brand that stands for high quality, innovation, style and customer service. Eddie Bauer products are available at approximately 358 stores throughout the United States and Canada, through catalog sales and online at eddiebauer.com.

Media Contact:
Theresa Blake, for Point6
Verde PR & Consulting
Theresa@VerdePR.com
970-259-3555

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