point6 Launches 2010 Specialty Retail Partnership Support

point6, the independently owned designer and manufacturer of the “Best Wool Socks Ever,” announces a plan detailing retail partner support in 2010.
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Steamboat, Colo., -- (January 13, 2009) – point6, the independently owned designer and manufacturer of the “Best Wool Socks Ever,” announces a plan detailing an even stronger commitment to be the best retail partner in 2010.

Critical to the 2010 plan is a flexible, innovative retail program structured to protect retailer margins from off-price selling. Additionally, point6 pledges to ensure their retail pricing is competitive despite the added expense to produce the next step in the evolution of performance merino wool socks.

point6 founders Peter and Patty Duke have a well-deserved reputation as industry pioneers who helped establish merino wool as a viable alternative to cotton and synthetics in the outdoor industry. A huge aspect of this positive reputation was built from their unwavering commitment to be the best retail partner. The point6 launch raised the level of performance wool socks available to the market while concurrently offering a business model built on caretaking its valued retail partnerships.

Armed with an improved and relevantly expanded product line comprising the best wool socks for outdoor, snowsports and active endeavors, point6 heads into its second year in 2010. The point6 Fall 2010 collection reflects new state of the art designs, construction and precise anatomical fit.

“We are excited to unveil our Fall 2010 product collection at ORWM and SIA 2010. In addition to offering the very best wool socks possible, we are proud to extend a partnership opportunity to our retailers that's long on margins and short on risk,” said Peter Duke, president and founder, point6.

point6 Retail Distribution Outline:
•Inventory Exchange Program to effectively maximize turns and enhance profitability
•No closeout or discounted product “dumping” to off-price discounters in the US
•Retailer Training Program to educate sales teams on benefits of merino, knitting construction, design and sales techniques
•Pro-active customer service-orientated approach
•High Margin Sales Program to ensure retail profitability
•Minimum Advertised Price policy to minimize profit erosion
•Sales Associate Incentive Program designed to reward employees and increase sales

Given the current state of the marketplace, retailer success and profitability is more important than ever to the vendor supply chain. As an independently owned company, point6 presents a partner with a track record of creating superior products and profitability for its stakeholders.

About point6
point6 socks are guaranteed to be the most comfortable and durable wool socks you can own. point6 uses state of the art knitting and spinning technologies to create a softer and more durable result, while the sport specific fit reinforces comfort for enhanced performance. point6 is committed to environmental stewardship and strives to ensure all products, packaging and manufacturing processes adhere to environmental guidelines. For more information please visit us online at www.point6.com.

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