Point6 Adds New Distributors to European Sales Force

Point6, designer and manufacturer of premium merino wool performance socks, has added five distributors to its European sales force.

Steamboat, Colo. – (Nov. 19, 2010)Point6, designer and manufacturer of premium merino wool performance socks, has added five distributors to its European sales force. Along with partners in Italy, Germany, and Canada, Point6 has brought Austria, Denmark, Norway, Sweden, and the United Kingdom (including Ireland) to grow its international retail channels. Each distribution partner brings considerable experience and industry-leading service to the outdoor, ski, and lifestyle markets throughout Europe.

Point6 has hired Sport Pichler (Austria), Fritigsagenten A/S (Denmark), Uhrweder Sport (Norway), Uhrweder Sport (Sweden) and TKC Sales (United Kingdom and Ireland). With complementary brand portfolios, these new distribution partners allow Point6 to align with strong performing brands across its target markets.

Retailers have been enthusiastic about Point6’s entry to the European market citing founders’ Peter and Patty Duke’s strong reputation as merino wool pioneers and leaders. The Dukes’ previous European sales endeavors have given Point6 credibility and a recognized name for expertise and the highest quality product available. With an increased European sales force, Point6 will exhibit for the first time at Munich, Germany’s ISPO outdoor sports tradeshow in February.

Using 100-percent compact spun merino wool yarns, quality, fit and durability are among Point6’s top attributes. Consumers around the world recognize Point6 as the superior wool sock supplier for athletes and active people and their new line of active, outdoor technical, lifestyle, cycling, running and snowsports socks incorporates this new spinning process to create an exceptionally soft and durable merino wool sock with unparalleled longevity. The hand looped toe closures, deep heel pocket and precise anatomical fit reinforce comfort and enhance performance.

Point6 is actively looking for additional distributors to round out its team. Interested parties are encouraged to email Betsy Seabert at betsy@point6.com.

About Point6

Point6 socks are guaranteed to be the most comfortable and durable wool socks you can own. Point6 uses state of the art knitting and spinning technologies to create a softer and more durable result, while the sport specific fit reinforces comfort for enhanced performance. Point6 is committed to environmental stewardship and strives to ensure all products; packaging and manufacturing processes adhere to environmental guidelines. For more information please visit us online at www.point6.com.