POC Unveils 2014/2015 Snow Products


(Stockholm, Sweden) POC is pleased to present its product line for winter 2014/2015, which includes the Skull Orbic Comp H.I. MIPS helmet, an avalanche backpack and exciting collaborations with ZEISS, ICEdot and Beats by Dr. Dre.


The Skull Orbic H.I. MIPS helmet introduces a new technology, known as a Helmet Integrity (H.I.) Sensor which allows athletes to check the integrity of their EPP multi-impact helmets by pressing a button on the back which will either turn a light red or green. The integrity of the helmet is determined by a system of stress-strain sensors distributed over the helmet liner that record, collect and memorize any deformation. The severity and history of the impacts are calculated and stored in the device. If one or a combination of impacts exceeds the pre-defined level, the light turns red and the helmet has reached the end of its life.

The helmet is also equipped with the MIPS system to help reduce rotational forces on the brain in the event of a crash. This will be the second generation of the award-winning Orbic, which was designed with a VPD 2.0 (Visco-Elastic Polymer Dough) deflector panel on the front of the helmet designed to reduce the trauma caused when athletes contact race gates in training and racing.

“For a couple of years we have been exploring and evaluating digital solutions as a way of promoting safety says Stefan Ytterborn,” POC CEO and founder. “We are now able to share a number of initiatives and products that mark the start of a whole new chapter for us. This is the beginning of our digital ambition. We recently announced our exciting collaboration with Volvo Car Group and we can’t wait to see how this will support and inject new ideas into our development processes in the future.”


POC also introduces the rechargeable Thorax avalanche backpack, using the innovative JetForce Technology. JetForce is the world’s first avalanche airbag system to use jet-fan inflation and is the result of a multiyear collaboration between Black Diamond Equipment and PIEPS.

In addition, ICEdot technologies will also be introduced in conjunction with several POC products. ICE stands for In Case of Emergency and is recognized all over the world. POC ICE is a proactive effort to provide emergency personnel with correct medical history such as blood group, allergies and basic information like name and emergency contact, even if a victim is unconscious.

“Working during this period of innovation and collaboration is truly great and we are looking forward to share the product line for winter 2014/2015 at the trade shows”, says Stefan Ytterborn.


The entire product line, including goggles updated with Zeiss lenses and the Fornix Communication helmet with Beats by Dr. Dre will be presented during ISPO in Munich (January 26-29) and SIA in Denver (January 30 to February 2).

About POC

POC is a Swedish company with a strong mission to do the best we can to possibly save lives and to reduce the consequences of accidents for gravity sport athletes and cyclists. More information at www.pocsports.com


Team Pic

POC and Ritte Competition Bicycles Form Team

(Stockholm, Sweden) POC, a leading manufacturer of skiing and cycling helmets, eyewear, body armor and accessories is pleased to partner with Ritte Bicycles and announce the POC + Ritte Cycling Team.POC will provide apparel, helmets and eyewear to the California-based team. “It ...read more


POC and Team Garmin-Sharp Announce Partnership

(Stockholm, Sweden – January 10) - POC, and Team Garmin-Sharp today announced a three-year partnership. Beginning in January 2014, Swedish company POC is the official helmet and eyewear supplier of Team Garmin-Sharp, the American professional cycling team dedicated to ethical ...read more


POC Names Josh Fonner Director of Bike Sales

Aspen, Co (January 27, 2014) - POC, a leading manufacturer of snow and cycling helmets, apparel and accessories, is pleased to announce the addition of Josh Fonner as US Bike Sales Manager. Fonner has a long history in the bike industry, working most recently as Western Retail ...read more


Honey Stinger-Bontrager Announces 2014 MTB Team

(Steamboat Springs, Colo.) — Honey Stinger, the leading manufacturer of honey-based nutritional products, is proud to announce the members of the 2014 Honey Stinger-Bontrager Mountain Bike Race Team.  This year’s team will ride Trek bicycles equipped with Bontrager parts and ...read more


Seek & Enjoy: K2 Snowboarding Unveils New 2014 Product and Website

Snowboarding is all about the experiences had with friends, riding rails or slashing chest-deep pow, breathing fresh mountain air and seeking out what you enjoy. It’s human and simple. K2 Snowboarding’sfresh new 2014 product and redesigned website echo what it means to Seek & ...read more


K2 Snowboarding Unveils Fresh New Website & 2015 Product

SEATTLE, Wash. (Aug. 20, 2014) – With more than 25 years of pushing the envelope of snowboard innovation and technology, fueling rider stoke, and growing the sport, K2 Snowboarding has the gas pedal pinned for a 2014/15 season packed with smiles, high fives, and memorable ...read more

Snow Sports Market Starts the 2014/2015 Season with $699M in Sale

SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association and The NPD Group – Sports and Leisure Trends™ have released NPD DecisionKey® numbers for August through October 2014. Total market projections are based on data collected from the ...read more

Image placeholder title

POC Partners with High Fives Foundation to Promote Helmet Awareness

POC, a leading manufacturer of skiing and cycling helmets, apparel and accessories, is proud to partner with the High Fives Foundation to produce the film “#HelmetsAreCool” in order to raise awareness about helmets and their effectiveness in preventing concussions, head injuries ...read more

ProEXR File Description =Attributes= cameraAperture (float): 36 cameraFNumber (float): 3.5 cameraFarClip (float): 1e+30 cameraFarRange (float): 1e+18 cameraFocalLength (float): 73.906 cameraFov (float): 26.991 cameraNearClip (float): 0 cameraNearRange (float): 0 cameraProjection (int): 0 cameraTargetDistance (float): 506 cameraTransform (m44f): [{0.676348, 0.720187, -0.154546, 451.13}, {0.124656, -0.318703, -0.939622, -162.528}, {-0.725958, 0.616246, -0.30533, 360.205}, {0, 0, 0, 1}] channels (chlist) compression (compression): Zip dataWindow (box2i): [0, 0, 3999, 3999] displayWindow (box2i): [0, 0, 3999, 3999] lineOrder (lineOrder): Increasing Y name (string): "" pixelAspectRatio (float): 1 screenWindowCenter (v2f): [0, 0] screenWindowWidth (float): 1 type (string): "scanlineimage" vrayInfo/camera (string): "camera1" vrayInfo/computername (string): "ip0317" vrayInfo/cpu (string): "INTEL/Model:12,Family:6,Stepping:2,Cache:0" vrayInfo/date (string): "2016/May/11" vrayInfo/filename (string): "/Users/samuelaxelsson/RebusDrop/Projects/thesejm/tex/maya/scenes/OCTAL_doHalfBlade_.mb" vrayInfo/frame (string): "00002" vrayInfo/h (string): "4000" vrayInfo/mhz (string): "0MHz" vrayInfo/os (string): "Microsoft(tm) Windows(tm), version 6.1, Service Pack 1" vrayInfo/primitives (string): "0" vrayInfo/ram (string): "32768MB" vrayInfo/renderlayer (string): "defaultRenderLayer" vrayInfo/rendertime (string): " 0h  0m  0.0s" vrayInfo/scenename (string): "OCTAL_doHalfBlade_" vrayInfo/time (string): "23:20:34" vrayInfo/vmem (string): "8388608MB" vrayInfo/vraycore (string): "3.25.01" vrayInfo/vrayversion (string): "Version of V-Ray for Maya 3.30.02" vrayInfo/w (string): "4000" =Channels= A (float) B (float) G (float) R (float)

POC Unveils Anniversary Collection at Tour de France

PARK CITY, Utah (July 1, 2016) — POC, a leading manufacturer of skiing and cycling helmets, eyewear, body armor and apparel, introduces an anniversary collection of its Octal helmet and Do Half Blades sunglasses for the start of the 2016 Tour de France. The limited edition helmet ...read more