POC Unveils 2014/2015 Snow Products

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(Stockholm, Sweden) POC is pleased to present its product line for winter 2014/2015, which includes the Skull Orbic Comp H.I. MIPS helmet, an avalanche backpack and exciting collaborations with ZEISS, ICEdot and Beats by Dr. Dre.

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The Skull Orbic H.I. MIPS helmet introduces a new technology, known as a Helmet Integrity (H.I.) Sensor which allows athletes to check the integrity of their EPP multi-impact helmets by pressing a button on the back which will either turn a light red or green. The integrity of the helmet is determined by a system of stress-strain sensors distributed over the helmet liner that record, collect and memorize any deformation. The severity and history of the impacts are calculated and stored in the device. If one or a combination of impacts exceeds the pre-defined level, the light turns red and the helmet has reached the end of its life.

The helmet is also equipped with the MIPS system to help reduce rotational forces on the brain in the event of a crash. This will be the second generation of the award-winning Orbic, which was designed with a VPD 2.0 (Visco-Elastic Polymer Dough) deflector panel on the front of the helmet designed to reduce the trauma caused when athletes contact race gates in training and racing.

“For a couple of years we have been exploring and evaluating digital solutions as a way of promoting safety says Stefan Ytterborn,” POC CEO and founder. “We are now able to share a number of initiatives and products that mark the start of a whole new chapter for us. This is the beginning of our digital ambition. We recently announced our exciting collaboration with Volvo Car Group and we can’t wait to see how this will support and inject new ideas into our development processes in the future.”

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POC also introduces the rechargeable Thorax avalanche backpack, using the innovative JetForce Technology. JetForce is the world’s first avalanche airbag system to use jet-fan inflation and is the result of a multiyear collaboration between Black Diamond Equipment and PIEPS.

In addition, ICEdot technologies will also be introduced in conjunction with several POC products. ICE stands for In Case of Emergency and is recognized all over the world. POC ICE is a proactive effort to provide emergency personnel with correct medical history such as blood group, allergies and basic information like name and emergency contact, even if a victim is unconscious.

“Working during this period of innovation and collaboration is truly great and we are looking forward to share the product line for winter 2014/2015 at the trade shows”, says Stefan Ytterborn.

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The entire product line, including goggles updated with Zeiss lenses and the Fornix Communication helmet with Beats by Dr. Dre will be presented during ISPO in Munich (January 26-29) and SIA in Denver (January 30 to February 2).

About POC

POC is a Swedish company with a strong mission to do the best we can to possibly save lives and to reduce the consequences of accidents for gravity sport athletes and cyclists. More information at www.pocsports.com

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