PLAY OUTDOORS Debuts Family Cycling Webisode on

Webisode Viewers can Enter-to-win a PLAY OUTDOORS Gift Card and Download Family Cycling Tips

Bend, OR – PLAY OUTDOORS, the leading children's outdoor retailer specializing in ruckus, is proud to announce the debut of its full-length family cycling webisode on The entertaining “how-to” video takes a humorous look at the trials and tribulations of one family's quest to enjoy a two-wheeled adventure together. Webisode viewers can enter-to-win a $250.00 PLAY OUTDOORS gift card and download a comprehensive list of cycling tips created to help families enjoy the start of spring.

“Each season we make a concerted effort to develop tips that parents can use to help get their kids outside to enjoy the fresh air,” said Sarah Laufer, CEO and Director of Ruckus at PLAY OUTDOORS. “For spring, we thought we'd tackle the art of family cycling and what better way to encourage families to play together than to show them how with the release of our very first realistic how-to webisode! As a mom, I totally understand that sometimes just getting out the door is half the battle. We hope our tips instill some confidence in parents that two-wheeled outings are totally doable and a whole lot of fun.”

To watch PLAY OUTDOORS' webisode please visit Viewers who subscribe and post a comment on their favorite line from the video will be automatically entered to win a $250.00 gift card from PLAY OUTDOORS. The gift card is guaranteed to help the winning family get Ruckus Ready for spring with some of the best children's gear on the planet. The contest opens today and runs through March 28, 2011 with the winner to be announced on March 29th. For official contest rules please visit

Parents can also download PLAY OUTDOORS' top tips to help get families cycling, including how to plan outings during daylight hours, pack snacks and ensure safety. “Practice what you preach,” notes Laufer. “Make sure you wear proper shoes and a helmet so that your children feel comfortable doing the same. A baseball hat under a helmet for little ones can also help with fit while providing sun protection.” For more helpful tips on cycling, including Sarah's ideas for avoiding a flat tire or deflated child, please visit

Stay tuned, PLAY OUTDOORS will release its next family how-to webisode on camping May 1, 2011.

Launched in 2008, founding partners Sarah Laufer and Justin Rae were committed to sharing their love of the outdoors with the rest of the planet. and its flagship store located in Bend, Oregon; offer families a unique community and shopping experience through selling top quality kids' outdoor clothing and gear, made by trusted brands, all in one place. With the PLAY OUTDOORS Ruckus Ready Guarantee, even the most discerning outdoor enthusiast or rookie camper can feel confident with the best-in-category products, and advice from seasoned outdoor family experts who answer questions about the best gear for raising ruckus. For more information please visit

Media Contact:
SnL Communications
Catherine Donovan

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