Petzl, a leading manufacturer of technical climbing gear and Hands-Free Lighting™, today announced the key hire of Justin Roth as Communications Manager. With a depth of experience in the heart of the climbing industry, including senior and chief editorial positions at Climbing and Urban Climber magazines for the past three years, Roth is a natural fit for Petzl’s communications post.
In his editorial role, Roth clearly communicated stories about climbing and climbers, while managing countless contributors and deadlines and reporting on climbing related news, athletes, and technical gear. He worked closely with communications managers from across the industry, gaining an insider’s perspective and best practices in reaching editors, writers, and consumers. Roth was also responsible for web-based communications and social media content for Climbing and Urban Climber’s online communities.
“In the world of journalism and climbing, Justin has a pretty impressive resume, and that is on top of a solid background in marketing,” said John Evans, Marketing Director at Petzl America. “We’re really fortunate to have found such a strong player to take on this important role.”
“In my years in the outdoor industry, I’ve always seen Petzl as a company that does things the right way, putting time and energy into creating high-quality products that work flawlessly and fill real-world needs,” said Roth. “The quality of Petzl products and Petzl’s dedication to safety and education, is second to none. The corporate culture is enlightened, inside and out, promoting collaboration, hard work, honesty, ethical conduct, and a work-
life balance conducive to productivity. In addition to their job roles, employees here are encouraged to share their ideas, volunteer in the community, and get out and enjoy the activities for which Petzl gear is designed. It’s my pleasure and a great opportunity to become a part of the Petzl team.”
As communications manager, Roth will be responsible for overseeing Petzl America’s public relations campaigns, coordinating advertising production, and writing and copyediting Petzl’s communications materials.
Eric Wynn, who has held the Communications Manager post for the last six years, will be moving to Petzl’s corporate headquarters in France to take on the role of International Sport Marketing Communications Manager.
Petzl America is the U.S. division of Petzl, headquartered in France. For over 50 years, Petzl has been developing innovative tools and techniques used by those entering the vertical world. Today, the Petzl brand is closely associated with adventure, exploration, rescue, and many notable exploits in the worlds of rock climbing and alpinism. Petzl climbing hardware and headlamps can be found in outdoor specialty shops and premium sporting goods retailers around the world. Petzl has been recognized by Outside Magazine as one of America’s Best Places to Work, 2008, and received a Utah Work/Life award in the same year. For more information, log on to www.petzl.com.