Peter Schuster Joins adidas Outdoor as Business Manager of Key Accounts


Los Angeles, Calif., June 10, 2014 – adidas Outdoor (, the athletic brand in the outdoors, today announced Peter Schuster has become its business manager of key accounts for the U.S. Schuster has more than 20 years of experience in sales, management and marketing and in his new position will focus on national accounts. The appointment is effective immediately.

“Pete is a standout leader in his field and is dedicated to applying his expertise in both sales and management to further the success of the adidas Outdoor brand,” said Larry Harrison, adidas Outdoor U.S. director of sales. “We are confident in his ability to create and maintain strong relationships with retailers across the nation.”

Prior to joining the adidas Outdoor team, Schuster worked with Oakley® Inc., as director of sales for national accounts and national account channel sales manager for traditional sports and outdoor. For nearly ten years, he worked for adidas® America, where he held a number of positions, including sales director and account executive for Sports Authority® and lead apparel sales representative in the east region. 

Throughout his career, Schuster has achieved a number of professional accomplishments including, adidas America salesperson of the year in 2010, top salesman for Browning® Safes and Security products in 2000 and in 1999 was awarded top salesman in the country for MapTech®, Inc.

About adidas Outdoor: adidas Outdoor is the athletic brand in the outdoors. The company’s founder, Adi Dassler, designed equipment solutions for athletes that improved their performance. The long history of adidas Outdoor began in the 1970s with the creation of the first light trekking shoes. Climbing legend Reinhold Messner helped adidas design super light and fast approach hiking shoes for his first Everest ascent without supplemental oxygen in 1980. The tradition continues today with products influenced by Messner, as well as notable extreme outdoor adventurers from around the world.

Contact: Kristen Bujold, CGPR:; 781.639.4924 Ext. 115


adidas Outdoor Announces Loren Gwartney-Gibbs Joins Team as Key Accounts Manager

Los Angeles, (October 6, 2015) – adidas Outdoor, the athletic brand in the outdoors, today announces Loren Gwartney-Gibbs has been named its key accounts manager for the U.S. Gwartney-Gibbs has more than 10 years of experience in retail and sales of both hard and soft goods for more


adidas Outdoor Announces Alpinist Ben Erdmann Joins Team of Athletes

Los Angeles, Calif., March 31, 2014 – adidas Outdoor (, the athletic brand in the outdoors, today announced the addition of ice alpinist Ben Erdmann, 26, to its team of athletes. Erdmann was introduced to the sport of ice climbing when he was 15, and has since more


adidas Outdoor Announces Reigning Adult National Champion Kai Lightner Joins its Athlete Team

LOS ANGELES (October 26, 2015) – adidas Outdoor, the athletic brand in the outdoors, today announces the addition of rock climber Kai Lightner, 16, to its team of athletes. Lightner took first place in the 2015 SCS National Championship in Watertown, Mass., where he was the more


adidas Outdoor Announces Climber and Offwidth Expert Pamela Shanti Pack Joins its Athlete Team

Los Angeles, Calif., April 1, 2015 – adidas Outdoor, the athletic brand in the outdoors, announces offwidth climber Pamela Shanti Pack, has joined its roster of athletes. Since 2008, Shanti Pack has achieved more than 50 first ascents of offwidth routes, including the first more


ExOfficio® Adds Wholesale Key Accounts Manager Position

Seattle, WA – ExOfficio, a leading manufacturer of adventure travel apparel, is pleased to announce the appointment of Brandon Gough in the new position of Wholesale Key Accounts Manager. In this position, Gough will work closely with ExOfficio’s field and internal sales teams more


Thule hires new National Accounts & Business Development Manager, Brian Bennett

Seymour, Conn., April 1, 2016 – Active lifestyle brand Thule Group is pleased to announce it has hired Brian Bennett as their National Accounts & Business Development Manager for the Americas. Bennett’s primary focus will be leading Thule’s sales efforts at REI, and will also more


SealSkinz Continues to Expand US Team with Addition of Key Account Manager

Broomfield, Colo. (April 2, 2015) - SealSkinz®, makers of premium waterproof, windproof and breathable accessories for the hands, feet and head, welcomes Danny Andres to the team as the new Key Account Manager for the US market. The addition of the newly created position will more

Nominations for the Six Annual Outdoor Inspiration Awards Presented by adidas Outdoor are Now Open

New format and sponsored categories encourages community engagement, networking and celebration SAN JUAN, CAPISTRANO, CALIF. – November 4, 2015 –– The sixth annual Outdoor Inspiration Awards, presented by adidas Outdoor, will be celebrated at a ceremony at the Salt Palace more


adidas Outdoor Names Michael Silitch, Alpine Climber and Guide, to Athlete Team

LOS ANGELES (April 28, 2016) – adidas Outdoor, the athletic brand in the outdoors, today named Michael Silitch, alpine climber and guide, to its roster of athletes. He has more than 20 years of guiding experience, including ascents of Denali in Alaska, iconic routes in Yosemite more