Peter Schuster Joins adidas Outdoor as Business Manager of Key Accounts


Los Angeles, Calif., June 10, 2014 – adidas Outdoor (, the athletic brand in the outdoors, today announced Peter Schuster has become its business manager of key accounts for the U.S. Schuster has more than 20 years of experience in sales, management and marketing and in his new position will focus on national accounts. The appointment is effective immediately.

“Pete is a standout leader in his field and is dedicated to applying his expertise in both sales and management to further the success of the adidas Outdoor brand,” said Larry Harrison, adidas Outdoor U.S. director of sales. “We are confident in his ability to create and maintain strong relationships with retailers across the nation.”

Prior to joining the adidas Outdoor team, Schuster worked with Oakley® Inc., as director of sales for national accounts and national account channel sales manager for traditional sports and outdoor. For nearly ten years, he worked for adidas® America, where he held a number of positions, including sales director and account executive for Sports Authority® and lead apparel sales representative in the east region. 

Throughout his career, Schuster has achieved a number of professional accomplishments including, adidas America salesperson of the year in 2010, top salesman for Browning® Safes and Security products in 2000 and in 1999 was awarded top salesman in the country for MapTech®, Inc.

About adidas Outdoor: adidas Outdoor is the athletic brand in the outdoors. The company’s founder, Adi Dassler, designed equipment solutions for athletes that improved their performance. The long history of adidas Outdoor began in the 1970s with the creation of the first light trekking shoes. Climbing legend Reinhold Messner helped adidas design super light and fast approach hiking shoes for his first Everest ascent without supplemental oxygen in 1980. The tradition continues today with products influenced by Messner, as well as notable extreme outdoor adventurers from around the world.

Contact: Kristen Bujold, CGPR:; 781.639.4924 Ext. 115