Perfect Fitness Launches in the United Kingdom

Complete Line of Perfect Fitness Products Available Now, Including Perfect Pushup and Perfect Pullup. Further Expansion Planned in Europe for 2010.

MILL VALLEY, Calif. (November 2, 2009) – Building upon their success in the United States, Perfect Fitness, manufacturers of innovative home and travel fitness solutions, today announced its expansion into the United Kingdom. The complete line of Perfect Fitness products are available including Perfect Pushup, Perfect Pullup, Perfect Dip Bar and several other accessories. All are currently available for purchase at The site provides shipping to eight other European countries, including Denmark, France, Germany, Ireland, Italy, Spain, Sweden, and the Netherlands.

“After the success and growth we've experienced across the US and Canada, entering the UK market was the logical next step,” said Alden Mills, CEO and founder of Perfect Fitness. “Our Perfect Fitness products are easy to use, affordable and convenient for at-home workouts or traveling. The demand is there in the UK and we're offering the solution.”

Perfect Fitness is using the UK as its test market in Europe, with plans to expand operations into Germany and Austria in early 2010.

The Web site,, includes detailed product information, sport-specific workouts and frequently asked questions and answers. Products are available individually or in a bundle, with prices beginning at £29.95 for the Perfect Pushup Original.

About Perfect Fitness: Perfect Fitness, based in Northern California, is the market leading designer, manufacturer and distributor of body-performance based fitness equipment. Creating products founded on functional, natural movement and body-weight exercise, the company is committed to offering advanced product solutions to enable consumers of all fitness levels to unlock their body's potential. Perfect's product lines include the Perfect Pushup, Perfect Pullup, Perfect Counter, Perfect Situp a line of sports nutrition products, and multiple accessories, all sold direct as well as through 24,000 retail doors throughout the United States. For more information visit: