July 9, 2013 (Bainbridge Island, Wash.) – Redington, the maker of performance fly rods, reels, waders, apparel and accessories, announces its exclusive partnership with Paul Richardson and his design agency, RISE Creative Studio Ltd.
“Paul and his team at RISE will focus primarily on Redington hard goods, firstly working to identify major market opportunities to target, then later providing innovative design solutions that will drive the growth of Redington forward” notes Redington General Manager, David Visnack.
“I’m excited about the opportunity to inject some fresh ideas into the already proven and award winning Redington development process,” comments Richardson. “The products I hope to design will challenge the boundaries of production and consumer perceptions in the fly fishing world, offering exceptional designs at unbeatable price points - which is exactly what the consumer wants.”
Richardson comes to Redington after six years as the brand manager for Wychwood Game fly fishing tackle where he launched over 500 products, winning many accolades and awards. Prior to that he worked at Tangerine, a global design firm headquartered in London.
Redington brings fun to fly fishing. Redington designs gear that gets the most out of your time spent on the water and in the outdoors. From ready-to-fish reels and outfits to a wide selection of rods, reels, waders and apparel…Redington gives you what you’re looking for. Versatility that performs. Value you need. And, the quality you deserve. Please connect with us at www.redington.com, on Facebook or on Twitter.