Patrick Deneen, 180s Athlete, Featured In Comcast ‘Local Heroes’

New Marketing Campaign Supports Washington State Olympic Hopefuls and Special Olympics Washington
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For more information, contact:
Taryn Westerkamp/CGPR
taryn@cgprpublicrelations.com
781.639.4924 ext. 118

BALTIMORE, MD. (October 22, 2009) – Patrick Deneen, 2009 World Champion Freestyle Skier, 2008 FIS World Cup Rookie of the Year and 180s ambassador, has been chosen as one of the “Comcast Local Heroes,” a new marketing campaign featuring a selection of Washington state's most exciting winter athletes. The advertising and integrated marketing campaign benefits some of the state's most inspiring people – including the athletes of Special Olympics Washington – through sales of a commemorative pin currently available online at www.comcastlocalheroes.com.

"It has been a great honor to be recognized in this group of athletes but also a little overwhelming to see myself in a larger-than-life ad campaign," Deneen said. "having been born and bred in Washington, this is where I learned to ski and inspired my passion for the sport, so it's really meaningful to me to be a part of something that will support our local athletes, especially our Special Olympians."

Deneen started his relationship with 180s, developer of intelligently designed outdoor gear, accessories and apparel, five years ago and has played a significant role in helping the company develop its latest innovation, the QUANTUM VENT GLOVEâ„¢, a high-performance ski and board glove that cools overheated hands with a patent pending adjustable venting system.

For more information on Deneen, log onto www.patrickdeneen.com. For more information on 180s gear and accessories, please visit 180s newly redesigned website at www.180s.com.

180s. Always Out There
Baltimore-based 180s revolutionized accessories with the introduction of the original behind-the-headâ„¢ ear warmer in 1995. The company continues to turn things upside down with numerous patented technologies used in gloves, eyewear and apparel. With distribution in retail channels from sporting goods to department stores, 180s' award-winning designs allow people to get out and do more.

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