Patagonia Signs Jeff Browning and Luke Nelson to Global Trail Running Ambassador Team

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VENTURA, Calif. (June 21, 2013) — Patagonia Inc., a leading designer of core outdoor, surf and sport-related apparel, equipment, footwear and accessories, formally announces today the newest members of its trail running ambassador team – Jeff Browning and Luke Nelson.

"We are extremely excited to welcome Jeff and Luke to our global ambassador program. Both have been collaborating closely with our designers over the last several years, testing, developing and refining our most technical trail running products. Its great to finally make the relationship official," notes Josh Nielsen, Patagonia's Global Category Marketer for trail running, "We look forward to growing our partnerships with Luke and Jeff as we continue our focus on building trail running apparel that meets the demands of the core end user."

Jeff Browning, a self-proclaimed "gear geek," resides in Bend, OR. Browning's recent major accomplishments include a first place finish in the 2013 and 2012 San Diego 100 Mile Endurance Race, a first place finish in the 2012 Wasatch Front 100 Mile Endurance Race and a first place finish in the 2010 Cascade Crest 100 Mile Endurance Race.

 "I came to Patagonia for it's environmental ethos, business philosophy and top-of-the-line gear," notes Jeff Browning, "I am an environmentally-conscious person. My family and I do everything we can to limit our impact on the environment, so signing with Patagonia was the clear choice on so many levels."

 Luke Nelson is a five-time winner and course record holder of the El Vaquero Loco 50K, in addition to holding the fastest know time of a car-to-summit-to-car of Idaho's tallest mountain, Borah Peak.

 "I have long dreamt of being a part of the Patagonia family," notes Luke Nelson, "Patagonia is trying to preserve, through direct action, the wild places I love to run in. Patagonia also make's the highest quality products on the market. The gear lasts forever, performs as intended and is super versatile. No company stand's behind it's products more than Patagonia, and I am proud to be associated with the crew."

Patagonia’s ambassadors are known for not only being athletes, but for being integral to the company’s product development and product testing. The company’s ambassadors work closely with the design department to test, refine and validate products in the harshest and most remote locations on the planet. Luke and Jeff join a global team of trail running athletes that include Krissy Moehl, Hiroki Ishikawa, Jenn Shelton and Chloe Lanthier.

 Click here for a video of Jeff Browning putting the product to the test.

About Patagonia
Patagonia, Inc., based in Ventura, California, is a leading designer of core outdoor, trail running, surf and sport-related apparel, equipment, footwear and accessories. The company is noted internationally for its commitment to authentic product quality and environmental activism, contributing over $55M in cash and in-kind donations to date. Incorporating environmental responsibility into product development, the company has, since 1996, used only organically grown cotton in its clothing line. Committed to making its products landfill-free, the company’s entire product line is recyclable through its Common Threads Partnership. The company also advocates corporate transparency through its interactive website, The Footprint Chronicles, which outlines the environmental and social footprint of individual products. 

Jess Clayton, 805-667-4755,