Patagonia Brings New Fly Fishing Packs and Wading Boots to Market

Fresh new products such as the Stealth Chest Sling Pack and Stormfront Hip Pack debut with the 2011 fly fishing pack collection; the new Rock Grip Wading Boot raises the footwear bar with a brand new design and proprietary rubber compound.
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PATAGONIA BRINGS INNOVATIVE NEW PACKS, WADING BOOTS AND ACCESSORIES TO THE FLY FISHING MARKET IN SPRING 2011

Fresh New Products Such as the Stealth Chest Sling Pack and Stormfront Hip Pack Debut With the 2011 Fly Fishing Pack Collection; The New Rock Grip Wading Boot Raises the Footwear Bar With a Brand New Design and Proprietary Rubber Compound.

VENTURA, Calif. (October, 2010) — Patagonia Inc., the outdoor apparel company, announces the launch of a brand new 60-piece Fly Fishing collection for the Spring 2011 season. Fly Fishing has been a part of the company's heritage since its inception in 1973, and the Spring 2011 season brings with it the most exciting and explosive Fly Fishing product offering to date. In line with Patagonia's environmental ethos, 66% of the line is now recyclable through Patagonia's Common Threads Recycling Program. All products will be available in early 2011.

Constantly innovating and improving, the Spring 2011 Fly Fishing collection will include three new packs as perfect alternatives for the vest-free fly fisher. The season will also debut a brand new wading boot utilizing exclusive footwear technology and a host of new accessories including new headwear and gloves.

“We have worked tirelessly this season to bring to market the finest boots, packs and accessories available in the market today,” notes Bart Bonime, Director of Fishing, “With the help of countless field testers, we feel that we have accomplished our goal.”

Exhibiting the latest in modern fish-pack technology and design, the new Stealth Hip Pack and Stealth Chest Sling Pack provide function and performance for the minimalist angler. Made with 840-denier 100% ballistics nylon, these packs are essentially waterproof and extremely durable. Both feature a molded drop-down front panel with an interior fly keeper and room inside for two large fly boxes, with over 8 other utility pockets internally to organize tippet spools, floatant, leaders, indicators and nippers. The new Stormfront Hip Pack is a fully-welded waterproof pack, made from 840-denier double-coat nylon, with a 100% waterproof/corrosion-proof zipper. This pack is designed to easily store tackle and accessories while providing 100% foul-weather performance.

On the footwear front, the new Rock Grip Wading Boot- Sticky/Studded comes out of the gate with a brand new design and aggressive tread pattern, and includes a 23-piece removable stud kit. Features such as the proprietary sticky rubber sole compound, exclusive outsole design with multiple gripping zones, compression molded EVA midsole, stitch-less rand design and stainless steel lacing loops make this the most durable and high-performance wading boot on the market.
Accessories for Spring 2011 include three new headwear options - the Sun Booney, Vented Broadbill Cap and Vented Longbill Cap. All offer versatile, lightweight and quick-dry sun protection for hot-weather conditions. Also new is the Printed Sun Mask, made from a 20-UPF polyester jersey fabric that dries quickly and wicks moisture. For cold-weather fishing, the new R1 Gloves offer up a toasty waterproof solution, and are made with smooth-skin neoprene and polypropylene insulation. These gloves provide the ultimate protection for any cold-weather fishing application.


About Patagonia

Patagonia, with sales last year of over $330M, is noted internationally for its commitment to product quality and environmental activism. Incorporating environmental responsibility in to product development, the company has, since 1996, used only organically grown cotton in its clothing line. With its most recent launch of synthetic fiber-to-fiber recycling, Patagonia is taking back worn-out polyester and nylon clothing and reincarnating it as new products, forever capturing the raw materials used in making virgin fiber. The company also advocates corporate transparency through its interactive website, The Footprint Chronicles, which outlines the environmental and social footprint of individual products. Patagonia was featured as The Coolest Company on the Planet on Fortune Magazine's April 2007 cover.

Contact:
Jess Clayton, 805-667-4755, jess_clayton@patagonia.com

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