Passing of Football Legend Shines Inadvertent Spotlight on GU

Passing of Football Legend Shines Inadvertent Spotlight on GU
Author:
Updated:
Original:

Berkeley, CA – As manufacturers of premium sports nutrition products, GU has a natural affinity for all great athletes, no matter what their game. Gene Upshaw, one of the greatest leaders in NFL history, passed away August 20th at the age of 63. The NFL's league-wide jersey memorial patch reads, “GU 63,” which not only honors Gene Upsha w, but also has led to an unexpected meeting between the world of endurance sports and professi onal football.

The company has seen a significant spike in internet traffic to their website and fielded numerous letters and phone calls regarding what is perceived to be a sponsorship of the NFL by GU Energy Gel.

“Our hearts go out to Mr. Upshaw's family and his passing is certainly a loss for the NFL -- and especially the NFL Player's Association,” said Holly Bennett, GU's senior marketing manager.

In regards to the increased attention to GU, Bennett noted, “The attention is of course entirely unsolicited. Our web visitors are likely a combination of bewildered core GU users checking to see if we've suddenly invested an enormous marketing budget in football and just mass queries about what the ever-present GU patch is doing on all fields and all players.”

Web traffic to GU's website, www.GUenergy.com, increased ten-fold on Sunday, September 7th, the NFL's opening day and the unveiling of the memorial jersey patch. The site has seen a steady stream of visitors ever since. Regardless of the increased attention paid to the company, managers there say they are nonplussed by the inadvertent association.

“Just for the record,” said Bennett, “We don't have a sponsor relationship with the NFL. Olympic runners like Magdelena Lewy Boulet and triathlon champions such as Craig Alexander and Michellie Jones are the focus of our sponsor support. While we're certainly not averse to sharing GU with football players, our intention is not to capitalize on the tragic death of a Hall of Famer. We have posted a message on our website to clarify the situation for curious ‘GU 63' Googlers.”

“Most of all, we would like to share our deepest condolences with Gene Upshaw's family, friends and colleagues,” Bennett said.



##














Related

Snow-Show 14 logo

SIA Shines Spotlight on Nonprofits at 2014 Snow Show

The upcoming 2014 Snow Show (Jan. 30-Feb. 2) at Denver’s Colorado Convention Center is known for showcasing cutting-edge product technology and the latest fashion trends, but there are also many exhibitors that focus solely on the human factor of snow sports. In fact, there are ...read more

GU Introduces Recovery Brew

Berkeley, CA- GU Energy Labs, the originator of energy gels, today announced the introduction of GU Recovery Brew.Designed to aid in the physical revitalization of muscles after intense workouts, the formulation of GU Recovery Brew is expected to be a significant advancement in ...read more

memorial-image

RIP Hobie Alter: the Passing of a Legend

San Juan Capistrano, CA - March 30, 2014 Hobart “Hobie” Alter, who started out shaping surfboards, and ended up shaping a culture, passed away peacefully at his Palm Desert home on March 29 surrounded by his loving family. Born on October 31, 1933 in Ontario, California, he was ...read more

GU Energy Gel Signs Olympic Marathoner

Berkeley, CA – GU Energy Gel is proud to announce that Olympic Marathoner Magdalena Lewy Boulet has entered a long-term sponsorship contract with GU as her exclusive energy gel and sports drink supplier.Magdalena, known as "Chewy Lewy," impressed the running world at the recent ...read more

GU Announces 2009 Sales Data

Berkeley, CA--GU Energy Labs, in concert with the Leisure Trends Group, today announced strong 2009 sales results. According to Leisure Trends Group's RetailTRAKâ„¢, GU leads or is coming on strong in just about every product category they serve across all distribution channels ...read more

GU Brings Aboard New Director of Sales & Business Development Manager

Berkeley, CA – GU Energy Labs, the originator of energy gels, today announced that Reid Swanson and Tory Jackson have joined the company. In his new position as Director of Sales, Swanson will be responsible for continuing the company's aggressive growth plan and oversee the ...read more

GU Energy Labs and Carmichael Training Systems Announce New Partnershi

In a joint statement today, GU Energy Labs and Carmichael Training Systems announced a new partnership beginning in January 2009. Under the terms of the multi-year agreement, GU will become the Official Nutrition Supplier for Chris Carmichael and Carmichael Training Systems, the ...read more

Footbalance appoints new distributor in Norway

Sportmarket Nordic AS will add 100% custom-made Footbalance insoles in their product offering in Norway from January 2013. Sportmarket Nordic AS and the mother company Sportmarket Nordic AB are known in the sporting goods segment for their expert staff, well composed product ...read more

GU Energy Labs Becomes USA Triathlon Official Sponsor

GU Energy Labs, the original sports energy gel provider, today announced a three-year agreement to become the official and exclusive Energy Gel and Chew provider of USA Triathlon. The agreement also appoints GU Energy as an official Silver-Level Sponsor of USA Triathlon. The ...read more