Kirkland, Wash. â€“ Paddler Magazine has joined into a partnership with USA Canoe/Kayak that makes Paddler The Official Publication of USA Canoe/Kayak and adds more than 1200 subscribers to Paddler's subscriber circulation base. In addition to serving USACK members subscriptions, Paddler joins with USACK and the National Governing Body Marketing Network to offer larger Olympic sponsors advertising and other marketing opportunities to target all member organizations through each of the group's official magazines.
Paddler publisher Glen Bernard states â€œWe are thrilled to partner with USACK to serve their dedicated members subscriptions and to be able to support our paddling athletes as they get ready for the Summer Olympics in Beijing in 2008. Unlike many other countries that send athletes to international competitions, ours do not receive any real government funding so we are doing what we can to support and promote The Team.â€
Bernard adds â€œWe will also be gaining exposure for paddlesports and the paddling lifestyle among the world's largest corporations through the Olympic NGB Marketing Network and its 30 member organizations. It's great to partner with groups like USA Triathlon, Swimming, Ski & Snowboard, Track & Field and many other well positioned organizations. For the first time ever, we'll be able to deliver an audience of more than 7 million passionate sports enthusiast in one package in advance of the Olympics. There are some exciting things coming together over the next year.â€
Paddler Magazine is published 6 times a year by Paddlesport Publishing who also produces Paddle Dealer, the trade magazine paddlesports, Kayak Magazine, and Paddler Online (www.paddlermagazine.com). Paddler is also the Official Magazine of the American Canoe Association (www.americancanoe.org). For more information, contact Glen Bernard at 425-814-4140 ext. 11. 12040 98th Ave NE #205, Kirkland, WA 98034. firstname.lastname@example.org.
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