Outside Magazine Partners with RSN to Launch Branded TV Network - SNEWS

Outside Magazine Partners with RSN to Launch Branded TV Network

Mariah Media Inc., publisher of Outside magazine, America’s leading active-lifestyle publication, has announced a partnership with Resort Sports Network (RSN) to bring Outside’s award-winning coverage to life with the launch of the Outside Television Network. This will be a complete rebranding of the existing Resort Sports Network, the national television network that specializes in creating and distributing outdoor-lifestyle content to premier vacation destinations throughout the country.
Author:
Updated:
Original:

Santa Fe, NM Mariah Media Inc., publisher of Outside magazine, America’s leading active-lifestyle publication, has announced a partnership with Resort Sports Network (RSN) to bring Outside’s award-winning coverage to life with the launch of the Outside Television Network.

This will be a complete rebranding of the existing Resort Sports Network, the national television network that specializes in creating and distributing outdoor-lifestyle content to premier vacation destinations throughout the country. The network—which currently reaches 61 million viewers annually, is distributed to 110 destinations, and is the number-one-rated channel in its markets as measured by Nielsen Media Research—will debut as the Outside Television Network on June 1, 2010.

The joint venture will unite two prominent leaders with large bases of both active and affluent consumers in the active-lifestyle categories. This unprecedented deal will provide Mariah Media with the means to reach its coveted consumer on all platforms, print, television, and digital. Simultaneously, it allows the Emmy Award winning RSN to leverage the universally respected Outside brand and gives RSN the opportunity to collaborate with Mariah Media’s editors on content creation while offering advertisers more multifaceted opportunities.

As a complement to Resort Sports Network’s traditional coverage, the Outside Television Network’s content will bring to television many of Outside’s popular special reports, such as Best Towns, Best Jobs, Trips of the Year, Best Gear and the Outside Buyer’s Guide, and Master Plans for Health, Fitness, and Nutrition, along with feature stories appropriate for the television experience. There will be unique Web and mobile assets under the Outside Television brand that will be highly coordinated with existing Outside assets. The Outside editorial team will work closely with RSN’s television producers to select subject matter from the publication that will seamlessly translate to television.

“Bringing the Outside brand to a sustainable network-television level in markets that active-lifestyle consumers live in and travel to presents an enormous opportunity to reach our core audience frequently and consistently and allows our print and online marketing partners to do the same. We are tremendously excited about working with the RSN team to expand the Outside Television Network to its full potential,” said Larry Burke, Chairman and Editor in Chief of Mariah Media.

“Outside is the most iconic and revered brand in the active-lifestyle space. It is an amazing opportunity to collaborate on content and translate the brand into television. There is a great fit between the companies on so many levels, and we couldn’t be more excited about the deal,” said Mark A. Burchill, CEO of RSN. He added, “We have had exploratory conversations with advertisers and potential distribution partners who are very excited about Outside Television. Expect to see the network more widely distributed, with a host of new programming additions.”

The media partnership will also expand both companies’ sales efforts by offering multimedia solutions with multiplatform advertising, sponsorship, and promotion packages, all under the umbrella of the Outside brand. Mariah Media will also have an ownership position in RSN, board representation, and a fully collaborative, integrated approach to content development between print and video platforms.

# # #

ABOUT MARIAH MEDIA INC

Mariah Media Inc. (MMI) is the parent company of Outside magazine, America’s number-one active-lifestyle brand. In addition to serving the active-lifestyle consumer for over three decades with Outside’s award-winning content, MMI also serves the active-lifestyle community through the Outside Buyer’s Guide, Outside Online, Outside Books, Outside Shows and Events, Outside Television specials, and, internationally, licensed editions in China, Brazil, Sweden, and Italy.

ABOUT RESORT SPORTS NETWORK

Resort Sports Network distributes programming through a network of owned and operated and affiliated stations, each with a dedicated 24-hour local cable channel. RSN serves 110 resort destinations. The network reaches more than 61 million viewers annually. RSN has consistently been the number-one-rated channel in its markets, as measured by Nielsen Media Research, during the past decade. RSN is a privately held company owned by private investors.

Related

Altrec.com Partners With RSN For Co-branded Online Store

Altrec.com and Resort Sports Network (RSN) announced this morning that they have entered into a partnership offering a co-branded online store called, appropriately enough, the RSN Gear Store -- http://rsn.altrec.com/shop/. Shannon Stowell, vice president of business ...read more

Heliconia Produces Paddling TV Series for Outside Television

May 19, 2011 - The Heliconia Press, a leader in outdoors media for over a decade, is excited to announce its production of Facing Waves - North America's only paddling TV series. Facing Waves will air on Outside Television in spring, 2012. Hosted by World Champion and renowned ...read more

Veria TV Natural Wellness Channel Launches on DISH Network

ARLINGTON, Texas, Oct. 3 /PRNewswire/ -- Beginning today, harmony and balance have taken a new meaning in the Natural Wellness industry. Veria (pronounced va-ree-ah), a brand dedicated to bringing natural wellness to the mainstream, today announced the launch of Veria TV on DISH ...read more

Outdoor gear and fashion step into summer TV spotlight on RSN Outdoors

In the first week of June, the summer episodes of RSN Outdoors went live, bringing a blend of outdoor tips, special features, and real-time local weather and conditions to more than 100 RSN Resort Television affiliates nationwide. Filmed in late May at RSN studios in Portland, ...read more

Outside Television and Red Bull Media House Forge Partnership

WESTPORT, Conn. and SANTA MONICA, Calif. (June 25, 2012) –America's only dedicated television network for outside enthusiasts, Outside Television, today announced a long-term programming partnership with Red Bull Media House spanning original series, films and future ...read more

Zoom Digital Media Partners with Backbone Media to Launch Point-of-Pur

December 16, 2009 (Carbondale, Colo.) – Zoom Digital Media, the creator of closed-circuit, segmented television networks that broadcast branded content in point of purchase locations, announces a partnership with Backbone Media to manage its communications strategy. Backbone ...read more

Outside GO, first upscale travel and style magazine for men to launch

Santa Fe, NM - Mariah Media Inc., publisher of Outside magazine, today announced the launch of Outside's GO, the first travel and style magazine aimed exclusively at active, affluent men. The quarterly publication will debut in March 2007. Outside's GO is the only resource for ...read more

KEEN Partners with Outside Magazine at Jazz Aspen Snowmass

This Labor Day weekend, KEEN Inc. is teaming up with Outside magazine to bring KEEN HyrbidLife to Jazz Aspen Snowmass (JAS). During the 3-day event, KEEN and Outside will transform the JAS Music Club into the HybridLife Lounge. Festival attendees can come to the lounge to kick ...read more

Outside Magazine and Teva Mountain Games Announce Partnership

FOR IMMEDIATE RELEASECONTACT:Jen Wittman, Outside Magazinejwittman@Outside mag.com312.222.9066Ian Anderson, Backbone Media, LLCian@backbonemedia.net970.963.4873Outside Magazine and Teva Mountain Games Announce Partnership January 9, 2007 (Vail, CO.) – Outside magazine, the ...read more