Outdoor Retailer Summer Market Tradeshow to Celebrate 25 Years Strong

Due to Overwhelming Demand, Open Air Demo Expands to Two Days

SAN JUAN CAPISTRANO, CALIF. – Outdoor Retailer, the leading outdoor industry trade event, today announced the 25th Anniversary of Summer Market, which will feature more exhibitors, events and innovations than ever before. Outdoor Retailer Summer Market will also feature the first ever two-day Open Air Demo, where attendees will experience hands-on the hottest outdoor products in the environments for which they are designed.

"We would like to thank all of the people and companies that have supported Outdoor Retailer so strongly over the past years,” said Peter Devin, Group Show Director for Outdoor Retailer. "This summer's show will be our largest ever staged in the history of the show, with increased numbers of exhibitors, brands, business opportunities, events and activities. We are looking forward to kicking off the next 25 years of passion, commitment and business opportunities for the worldwide community of outdoor buyers and sellers."

The two-day Open Air Demo will be held at Willard Bay State Park, on August 8-9. The event will preview hundreds of new products from the outdoor industry's leading manufacturers in paddlesports, camping, trail running and optics among many other categories. Open Air Demo exhibitors will provide international and national buyers, retailers and media attendees the unique opportunity to test the most up-to-the-minute gear, from canoes, kayaks and tents to sunglasses, GPS technology and footwear.

Following Open Air Demo, attendees will trek to the 2006 Outdoor Retailer Summer Market (August 10-13, in Salt Lake City, Utah), host to over 920 exhibitors representing more than 1,000 brands, some of which have been exhibiting at Outdoor Retailer Summer Market for 25 consecutive years, including Kelty, Outdoor Research, Buck Knives and Jansport.

“Kelty has attended Outdoor Retailer for 25 consecutive years because it provides our company with a direct link to new international and domestic customers,” remarked Kenny Ballard, president of Kelty. “This show is a great place to forge important relationships with other leading brands and check out the latest trends and product innovations in the outdoor industry. We wouldn't miss it.”

The First Annual Outdoor Retailer Summer Market was held in Las Vegas, Nevada in 1982. Since then, the tradeshow has traveled from California to Nevada, and reached its current home in Salt Lake City, UT in 1996. This year, the Salt Palace Convention Center has expanded by 217,000 square feet, allowing Outdoor Retailer to make room for new exhibitors and expansion opportunities this summer.

About Outdoor Retailer
Outdoor Retailer, a division of VNU Expositions, is a full service tradeshow company whose goal is to create, market and produce high quality tradeshows and educational conferences. Outdoor Retailer is the leading outdoor industry business-to-business trade event, bringing together top manufacturers, retailers, industry advocates and media to conduct the business of the recreational outdoors. Currently in its 25th successful year, OR gathers approximately 37,000 attendees on a semi-annual basis for both Fall/Winter/Holiday and Spring/Summer markets. VNU Expositions Inc., headquartered in Northern Virginia, and its predecessor companies have been in the exposition and conference business for over 35 years.

Outdoor Retailer Summer Market 2006 will be held in Salt Lake City, Utah from August 10-13 at the Salt Palace Convention Center, with Open Air Demo days scheduled on August 8-9, the two days prior to the Show. Registration details for Summer Market 2006 and more information on Outdoor Retailer tradeshows can be found at www.outdoorretailer.com Media may contact Sara Nazzaro at Mullen by phone at 978/468-8970 or by email at sara.nazzaro@mullen.com.