Outdoor Retailer Summer Market Invites International Buyers through the U.S. Department of Commerce’s International Buyer Program -- Exhibitor benefits and programs outlined in free webinar this Wednesday, April 29, 2015


Outdoor Retailer Summer Market Invites International Buyers through the U.S. Department of Commerce’s International Buyer Program

Exhibitor benefits and programs outlined in free webinar this Wednesday, April 29, 2015

SAN JUAN CAPISTRANO, CA, April 27, 2015—Outdoor Retailer, the premier trade event featuring the best of the outdoor recreation market, including industry manufacturers and top retail buyers, was selected to participate in the 2015 International Buyer Program (IBP) by the U.S. Department of Commerce. Outdoor Retailer Summer Market 2015 will benefit from the active recruiting of overseas buyers from Commercial Service and partner posts around the world by IBP personnel.

The IBP is a joint government-industry effort under the jurisdiction of the Commerce Department’s International Trade Administration (ITA). The IBP will maintain an official international trade center at OR Summer Market, where foreign buyers can obtain assistance in identifying potential business partners, and meet with U.S. companies to negotiate and close deals.

“By working closely with Outdoor Retailer, the IBP is crafting a variety of value-added services and business matchmaking events for exhibitors at the show. These complimentary services are designed to assist U.S. exhibitors identify new overseas opportunities in order to grow their export business,” Dustin Ross, IBP Project Officer.

This program is an excellent business opportunity for U.S. brands to meet, network, and develop business partnerships with international buyers, sales representatives, and strategic partners. U.S. exhibitors at Outdoor Retailer are encouraged to register for free to be a part of the Export Interest Directory, that will be distributed to international buyers prior to and onsite at Outdoor retailer. Exhibitors can identify regions of interest for exporting.

By participating in the Export Interest Directory, companies will receive a copy of any leads that result from the international attendee matchmaking program and will have the opportunity to participate in a number of complimentary services offered through the IBP, such as export market counseling.

To learn more about the International Buyer Program exhibitor benefits, receive the link to the Export Interest Directory participation form and receive an overview of other program benefits, join the U.S. Department of Commerce hosted webinar, Wednesday, April 29, 2015 from 1:00-2:00 p.m. (Eastern Time).Outdoor Retailer exhibiting brands can click here (https://emenuapps.ita.doc.gov/ePublic/event/editWebReg.do?SmartCode=5Q6F )to sign up for the webinar, to fill out the online registration form. After submitting, registrants will receive an email with the webinar web link and dial-in phone number.

On show site, Outdoor Retailer exhibitors can take advantage of interpreter services and face-to-face export counseling from overseas U.S. Commercial Service representatives accompanying the visiting buyer delegations from countries worldwide.

“We are honored to have been selected to work with the Department of Commerce in our efforts to attract and support the needs of international buyers,” said Liz Crawford, Vice President, Group Show Director for the Licensing Group, and Group Marketing Director for Outdoor Retailer. “By partnering with the Department of Commerce, we will be able to identify and bring international buyers to the show floor, which opens the door for many of our exhibiting brands to develop or grow their international market-share. We see this as a very positive value-ad for our exhibitors.”

The 2015 Outdoor Retailer Summer Market will be held in Salt Lake City at the Salt Palace, August 5-8. To exhibit, contact your Outdoor Retailer Account Executive for space availability and pricing.


About Outdoor Retailer
Outdoor Retailer (OR) brings together retailers, manufacturers, industry advocates and media to conduct the business of outdoor recreation through tradeshows, product demo events and web-based business solutions. Produced by Emerald Expositions and based in San Juan Capistrano, California, Outdoor Retailer also provides and promotes retailer education, advocacy, responsibility and critical face-to-face business initiatives within the outdoor industry. 

Consistently named among Trade Show News Network’s 25 fastest-growing tradeshows by attendance, Outdoor Retailer (outdoorretailer.com) connects approximately 50,000 attendees on a semi-annual basis for its Summer and Winter Market shows, and thousands more through its year-round online resources and platforms.

For media inquiries: 
Kate Lowery
Director of Public Relations