Outdoor Retailer Signs New Contract with Freeman

The outdoor industry's largest U.S. trade show signed a new general service contractor, Freeman, which will begin its duties Winter Market 2012.

San Juan Capistrano, Calif. - Outdoor Retailer announced that it has signed an agreement with trade show services provider Freeman to be the general service contractor for its twice-a-year tradeshow in Salt Lake City.

Outdoor Retailer awarded the contract to Freeman through 2016, based on Freeman's commitment to customer service and award-winning technology solutions.

"With Freeman's record of customer service and innovation, I'm confident we'll continue to improve the effectiveness of Outdoor Retailer," said OR Show Director Kenji Haroutunian. "Exhibitors will have a better experience during move-in and move-out, and enjoy increased communication by taking advantage of several new and innovative services available to them."

Beginning with the January 2012 Winter Market show, exhibitors will have access to several new services and tools, including Freeman's pre-order Calculator™, a simplified budgeting tool that helps identify ways to save through package offerings. Freeman's award-winning Concierge Elite™ allows exhibitors to manage their booths by tracking freight, logging requests, viewing order status and even checking out of the show from their smartphone or tablet.

Furthermore, the contract with Freeman will result in lower costs for exhibitors by eliminating financial penalties on returned or canceled orders for standard items and weight certificate fees. Exhibitors will also have access to dedicated crews for last-minute adjustments, and an on-site phone number for questions and assistance.

"Improving the exhibitor experience through service and innovation has been the hallmark of Freeman," said Freeman CEO Joe Popolo. "Outdoor Retailer exhibitors will be the true barometer of Freeman's performance."

For more information about OR, visit www.outdoorretailer.com.

About Outdoor Retailer

Outdoor Retailer (OR) brings together retailers, manufacturers, industry advocates and media to conduct the business of outdoor recreation through tradeshows, product demo events and web-based business solutions. Produced by Nielsen Expositions and based in San Juan Capistrano, California, Outdoor Retailer also provides and promotes retailer education, advocacy, responsibility and critical face-to-face business initiatives within the outdoor industry.

Now celebrating 30 years, Outdoor Retailer (www.outdoorretailer.com) connects approximately 40,000 attendees on a semi-annual basis for its Summer and Winter Market shows, and thousands more through its year-round online resources and platforms.

About Freeman

Since 1927, Freeman has provided customers with comprehensive services for face-to-face marketing events including expositions, conventions, corporate events and exhibits. Headquartered in Dallas, with 70 offices in North America, Freeman produces more than 14,000 special events annually, including more than half of the 200 largest U.S. trade shows. Freeman has the ability to assist customers in all aspects of the trade show process, from set-up to take-down and everything in between. An employee-owned company, Freeman places an emphasis on respect for people, providing unparalleled customer service. Freeman has received numerous awards for excellence in the trade show industry. For more information visit www.freemanco.com.