Outdoor Retailer Announces Bikeshare Program Presented by Swobo


SAN JUAN CAPISTRANO, Calif. – July 14, 2009 – Outdoor Retailer (OR) today announced that the Bikeshare Program at OR, presented by Swobo, will be available for show attendees and exhibitors who want to exercise, run errands or tour Salt Lake City by bike at the 2009 Outdoor Retailer Summer Market trade show. The show will take place at the Salt Palace Convention Center in Salt Lake City, July 21-24.

Twenty brand new Swobo Novak commuter-style bikes will be available for Outdoor Retailer attendees and exhibitors to use in 60 minutes intervals, free of charge with a credit card deposit, starting at the South Plaza of the Salt Palace. The Novak is equipped with three-speed SRAM internal hubs and comfort features for urban riding. Rental bike locks and helmets will be included with the Bikeshare checkout.

The Salt Lake City Bicycle Collective will also offer free bike valet services at the South Plaza for attendees and exhibitors who want to ride to the Salt Palace with their own bikes.

The Bikeshare at OR presented by Swobo and OR bike valet further support OR's Green Steps efforts to spread ecologically sound practices throughout the industry. Together these services will give Summer Market attendees and exhibitors the option to use a carbon-neutral mode of transportation to navigate Salt Lake City.

About Outdoor Retailer
Outdoor Retailer (OR), produced by Nielsen Business Media of San Juan Capistrano, Calif., is a full service trade show company that creates, markets and produces high-quality expos and educational conferences. OR is the leading outdoor industry business-to-business event management company, bringing together manufacturers, retailers, industry advocates and media to conduct the business of outdoor recreation. Now celebrating more than 25 years of successful events, Outdoor Retailer (www.outdoorretailer.com) gathers approximately 40,000 attendees on a semi-annual basis for its Winter and Summer Market shows.

Preview the future of the outdoor industry at the Outdoor Retailer Summer Market, which will bring the best of spring/summer product offerings to Salt Lake City, Utah at the Open Air Demo from July 20, 2009 and the trade show from July 21-24, 2009.

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Outdoor Retailer Media Contacts:
Maura Lansford, SOAR Communications, 801.523.3730(wk)/817.929.8123(cell), mlansford@soarcomm.com, or
Chip Smith, SOAR Communications, 801.523.3730(wk)/801.597.7515(cell), csmith@soarcomm.com