Bend, Ore., November 10, 2016 – The Conservation Alliance today welcomes Outdoor Project as its newest member. As a resource for outdoor enthusiasts, the partnership helps to shine a light on conservation in North America through the breadth of Outdoor Project’s online community.
“As an organization, we make the promise to inspire, educate and provide ways to give back. Our partnership with The Conservation Alliance helps to raise awareness within the outdoor community for the special places that need protecting,” says Kat Dierickx, chief marketing officer of Outdoor Project.
In partnering with this growing online outdoor community, The Conservation Alliance takes an important step to strengthen its voice and reach new communities.
“We are thrilled to welcome Outdoor Project, a key resource in outdoor adventure, into The Conservation Alliance membership,” said John Sterling, Executive Director of The Conservation Alliance. “As a voice for a larger community, we are excited to strengthen the education and mission surrounding our growing projects.”
About The Conservation Alliance:
The Conservation Alliance is an organization of outdoor businesses whose collective contributions support grassroots environmental organizations and their efforts to protect wild places where outdoor enthusiasts recreate. Alliance funds have played a key role in protecting rivers, trails, wildlands and climbing areas.
Membership in the Alliance is open to companies representing all aspects of the outdoor industry, including manufacturers, retailers, publishers, mills and sales representatives. The result is a diverse group of businesses whose livelihood depends on protecting our natural environment.
Since 1989, The Conservation Alliance has contributed nearly $17 million, and helped protect 45.5 million acres, 2,972 river miles, remove or halt 28 dams, acquire 11 climbing areas & designate five marine reserves.
For complete information on The Conservation Alliance, see: www.conservationalliance.com.
About Outdoor Project:
Outdoor Project’s goal is to create the most comprehensive online resource and the largest community for outdoor adventure and travel, with a plan to revolutionize the way that people find, search for and share their outdoor experience.
The website provides photos, maps, and guides for all types of human-powered outdoor activities. The content aims to inspire users to explore new places, head a little bit further down their favorite trails, and get outside more often to find adventure.
Outdoor Project starts with exceptional photography and adventure videos, custom maps, and guides. A community of members completes the picture. Outdoor Project can be found at outdoorproject.com and in the mission captured by #AdventureLikeYouGiveADamn.
Verde Brand Communications