Outdoor Inspiration Awards to Debut in January 2011

New Program From Outdoor Industry Association and adidas Outdoor Celebrates Inspirational Efforts In Outdoor Recreation and Exploration

Boulder, CO – October 28, 2010 – Fostering outdoor activity and enjoyment is one of the defining missions of the outdoor industry, and with more people recreating closer to home and a continuing need to get America’s youth more engaged in outdoor activities, Outdoor Industry Association has created a program to recognize and champion efforts to rouse additional participation in outdoor activities.

The OIA Outdoor Inspiration Awards presented by adidas Outdoor will highlight efforts that foster the enjoyment of, participation in and support for outdoor activities. Individual efforts will be considered and lauded alongside larger group and community-wide efforts as well as company initiatives, as the Outdoor Inspiration Awards are all-inclusive.

“Inspiration is not confined by size, purpose or background. It is defined only by its impact on others,” said Frank Hugelmeyer, president and CEO of Outdoor Industry Association. “With the support of adidas Outdoor, we’re hoping to shine a light on those people and programs that inspire ever-greater participation in outdoor activities.”

The Outdoor Inspiration Awards will focus on the personal stories of achievement, encouragement and insight that truly stand above the crowd. Winners will receive a product package or donation from adidas Outdoor and a world-renowned mountaineer will be presenting the awards to the winners at a celebration on Friday, January 21 at Outdoor Retailer Winter Market in Salt Lake City, Utah.

Nominations for the Outdoor Inspiration Awards can come from anywhere and point towards individual efforts (like those of employees, volunteers, athletes, teachers, etc.) where one person has motivated and inspired others to enjoy, participate in and support outdoor activities. “Group” nominations can include whole communities, schools, fund-raising groups, guide services, etc. where two or more people have joined to get great things done, and get even better things started. Company nominees are heralded for their dedication to outdoor efforts that have a commercial or business-oriented framework. Nomination forms are available at outdoorindustry.org/inspire, with all nominations due December 27, 2010.

“We are honored to be a part of the Outdoor Inspiration Awards as adidas draws its inspiration from the world’s extraordinary athletes,” said Greg Thomsen, managing director for adidas Outdoor, the sponsor behind the OIA Outdoor Inspiration awards. “As adidas Outdoor readies its introduction to the U.S. in 2011, we are proud to kick off the year by honoring inspirational individuals because we are driven every day by our own passionate commitment to outdoor activity and recreation.”

adidas has developed a new range of footwear, apparel and accessories specifically for outdoor enthusiasts and the lifestyle and activities they pursue. Long-time adidas partner Agron inc. is the official and exclusive distributor for adidas Outdoor products in the U.S., and the January 2011 Outdoor Retailer Winter Market in Salt Lake City, Utah is one of the preview opportunities for retailers to examine the adidas Outdoor Fall/Winter 2011 collections.

Nominations for the OIA Outdoor Inspiration Awards are being accepted electronically at awards@outdoorindustry.org or via fax at 303.444.3284 until 6:00 PM ET on December 27, 2010. Only those nominations that comply with the submission requirements will be considered. Winners will be notified in early January 2011 with the formal awards celebration taking place on January 21, 2011 in Salt Lake City.

Outdoor Industry Association

Outdoor Industry Association® (OIA) is a national trade association whose mission is to ensure the growth and success of the outdoor industry. OIA provides trade services for over 4,000 manufacturers, distributors, suppliers, sales representatives and retailers in the outdoor industry. OIA provides industry defining resources and support in government/legislative affairs, market and social research, business‐to-business services and youth outreach initiatives. Ongoing education opportunities and strategic business workshops provided by OIA include the annual Rendezvous®, Outdoor University® sessions, and the Capitol Summit. Outdoor Industry Association is based in Boulder, Colorado, and is the title sponsor of the Outdoor Retailer tradeshows. For more information about OIA go to www.outdoorindustry.org or call 303.444.3353.

adidas Outdoor

adidas Outdoor is the athletic brand in the outdoors. The company’s founder, Adi Dassler, designed equipment solutions for athletes that improved their performance. adidas Outdoor began in the 1970’s with the creation of the first light trekking shoe for climbing legend Reinhold Messner for his first Everest ascent without oxygen in 1978. That tradition continues today with products influenced by Messner and Alexander and Thomas Huber, the extraordinary brothers who consistently inspire the climbing community with their bold adventures in a unique style that is light and fast.

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