Outdoor Industry Leaders Convene in Portland, Benefit Five Local Organ

OIA Rendezvous Timberland Service Project Partners with Five Local Organizations to Tackle Much-Needed Community Projects

For more information contact:

I Ling Thompson

Outdoor Industry Association



Leslie Grundy



Outdoor Industry Leaders Convene in Portland, Benefit Five Local Organizations

OIA Rendezvous Timberland Service Project Partners with Five Local Organizations to Tackle Much-Needed Community Projects

October 6, 2011 – In keeping with a long-standing tradition, Outdoor Industry Association (OIA) and Timberland are partnering to host the OIA Rendezvous Timberland Service Project in Portland today.

“At Timberland, community engagement and outdoor stewardship are at the heart of who we are as a brand and who we are as people,” said Mark Bryden, vice president and general manager of North America for Timberland. “I know these values are shared by many in the outdoor industry, which is what makes the Rendezvous service project such a powerful event. We are honored to continue to be a part of this endeavor, and look forward to working with the community of Portland to help enhance some of their most treasured outdoor assets.”

After nearly two days of conference sessions, leaders from companies such as Timberland, Columbia, Patagonia, KEEN, Merrell, Leatherman, Mountain Hardwear, Yakima, JanSport and dozens of others will tackle a wide range of hands-on volunteer projects, such as trail repair, bridge work, invasive weed removal, graveling and painting.

Featuring a new format from prior years, The OIA Rendezvous Timberland Service Project will now benefit five local organizations, including Forest Park Conservancy, Wapato Access Greenway, Portland Children’s Museum, Audubon Society of Portland and Portland Parks and Recreation.

“The OIA Rendezvous Timberland Service Project is a unique opportunity for the passionate leaders of the outdoor industry to give back to the local community,” said Frank Hugelmeyer, president and CEO of Outdoor Industry Association and host of the OIA Rendezvous®. “Portland is well-known for its active outdoor lifestyle, and the industry is honored to be here and support the local community.”

As the largest leadership conference for the outdoor industry, OIA Rendezvous travels annually to the four corners of the country, drawing hundreds of outdoor executives from retail, manufacturing and the supply chain. Each conference has included a community service day where conference attendees invest time in giving back to the local community. 2011 marks the first year OIA Rendezvous will be held in Portland.

One of the industry’s most recognized brands, and long known for its commitment to community and the environment, Timberland has sponsored the OIA Rendezvous Service Project for the past 13 years.

About Outdoor Industry Association

Based in Boulder, CO, Outdoor Industry Association® is the leading trade association for the outdoor industry and the title sponsor of Outdoor Retailer. OIA supports the growth and success of more than 4,000 manufacturers, distributors, suppliers, sales representatives and retailers of outdoor recreation apparel, footwear, equipment and services. For more information go to outdoorindustry.org or call 303.444.3353.

About Timberland

Timberland, a wholly owned subsidiary of VF Corporation, is a global leader in the design, engineering and marketing of premium-quality footwear, apparel and accessories for consumers who value the outdoors and their time in it. Timberland markets products under the Timberland®, Timberland PRO®, Mountain Athletics®, Timberland Boot Company® and howies® brands, all of which offer quality workmanship and detailing and are built to withstand the elements of nature. The company’s products can be found in leading department and specialty stores as well as Timberland® retail stores throughout North America, Europe, Asia, Latin America, South America, South Africa and the Middle East. Timberland’s dedication to making quality products is matched by the company’s commitment to “doing well and doing good" -- forging powerful partnerships among employees, consumers and service partners to transform the communities in which they live and work. To learn more about Timberland, please visit timberland.com