Outdoor Industry Conservation Charity joins IUCN

The EOG Association for Conservation announces its membership of the International Union for the Conservation of Nature.

Zug, Switzerland – 09 March 2010 Following a lengthy and detailed application process, the EOG Association for Conservation is thrilled to announce that it has been admitted into membership of the International Union for the Conservation of Nature (IUCN).

Founded in 1948, the IUCN brings together States, government agencies and a diverse range of non-governmental organisations in a unique world partnership which seeks to safeguard natural resources at local, regional and global levels.

Holger Bismann, President of the EOG Association for Conservation, and General Manager, Patagonia (Europe) said, “The reason we wanted to become a part of this forward thinking, global organisation was to benefit from the expert advice available to help improve our decision-making as to the most worthwhile types of projects to support. We will also be able to use IUCN resources to help improve awareness within the outdoor industry about the need for conservation and responsible, sustainable behaviour in wild places”.

“The Association is a voice both for and directly to the outdoor industry across Europe. The heart of the industry – both industry players and their customers - is firmly placed in the great outdoors and experiencing nature in all its glory. Without guidance, this can and does lead to misuse and abuse of the environment”, he added. “The Association's main goal is not only to make a difference by raising funds to put something back into the environment, but also to inform and educate all those who use the outdoors as their playground”.

Tanya Bascombe, General Manager for the Association added, “As we (the Association) are still a very young organisation, we have a great deal to learn about conservation and protection of the environment and what types of projects we should be concentrating on to ensure we benefit the environment, habitats and biodiversity the most. By using the services offered by the IUCN, we hope to promote and encourage responsible, sustainable behaviour through outdoor sports as well as providing a mechanism for giving something back to the environment through both financial and practical means”.

The EOG Association for Conservation - Working to protect the outdoor environment for future generations.

Notes to Editors:

The EOG Association for Conservation is an initiative from the European outdoor industry with the objective of protecting the wild areas it cares so passionately about.
Designed to harness the incredible power of the outdoor industry and to raise money to donate to grassroots conservation groups, the EOG Association for Conservation is funded by membership and other fundraising activities within the outdoor industry. 100% of membership fees go to the support of projects.
Membership is open to anyone that can demonstrate an involvement in the outdoor industry.

To find out more about the EOG Association for Conservation please go to www.eogconservation.org
Press Releases are also available on the News and Press page of the website.

Manager: Tanya Bascombe
Tel: +44 1539 727255 Email: tanya.bascombe@eogconservation.org
Press Enquiries: Vanessa Knowles
Tel: +44 1942 886402 Email: vanessa.knowles@eogconservation.org

The IUCN seeks to influence, encourage and assist societies throughout the world to conserve the integrity and diversity of nature and to ensure that any use of natural resources is equitable and ecologically sustainable. It builds on the strength of its members, networks and partners to enhance their capacity and to support global alliances to safeguard natural resources at local, regional and global levels.

To find out more about the IUCN please go to: www.iucn.org


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