Outdoor Channel Partners With Congressional Sportmen's Foundation for Voting Campaign

On-Air Campaign Features Popular Outdoor Channel On-Air Personalities Encouraging Sportsmen to Vote in the Upcoming Election
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On-Air Campaign Features Popular Outdoor Channel On-Air Personalities Encouraging Sportsmen to Vote in the Upcoming Election

TEMECULA, Calif., Oct. 22 -- Outdoor Channel, America's Leader in Outdoor TV, has partnered with the Congressional Sportsmen's Foundation (CSF) to encourage outdoorsmen to vote in the upcoming 2008 presidential election. The on-air campaign launched this week features Outdoor Channel on-air personalities highlighting the role of hunters and anglers as a voting constituency with a call to action.

According to a national poll of outdoorsmen conducted by CSF, nine out of ten sportsmen are registered to vote with a solid majority of sportsmen (83%) saying they will vote in the November election. It is estimated that over 40 million hunters and anglers are of voting age.

"This voter survey proves that sportsmen hold tremendous political power. While the economy and war in Iraq are key issues for all voters in this election, the survey findings show that outdoorsmen prefer to elect a president who hunts or fishes (76 percent), and they will vote to protect the outdoor lifestyle on Election Day," said Tom Hornish, COO of Outdoor Channel. "By using the data, we are educating outdoorsmen and encouraging them to let their voices be heard about key issues, like the future of hunting, fishing and habitat management."

Outdoor Channel has recruited popular on-air personalities to participate in a series of promotional spots to communicate the survey's results and encourage outdoor enthusiasts to cast their votes. Network talent like Joe Thomas, host of "Ultimate Match Fishing," and Michael Waddell, host of "Realtree Road Trips" and "Gander Mountain's We Live Outdoors," have volunteered time to star in the promotional spots that will appear both on-air and on-line leading up to the election.

"Outdoor Channel is a valuable partner and resource for reaching the millions of sportsmen whose values we represent at the political level," said Jeff Crane, president of CSF. "It's important for outdoor enthusiasts to understand how powerful their voice is in this upcoming election."

The "Sportsmen Voter Survey" presented interesting key findings about the values of outdoorsmen, which greatly align with current Outdoor Channel initiatives. For example, sportsmen perceive loss of habitat and loss of access as the biggest threats to hunting, and they want Congress to prioritize management of lands for habitat. In parallel, Outdoor Channel is a strategic partner to over a dozen conservation and outdoor awareness organizations, including the National Wild Turkey Federation, Rocky Mountain Elk Foundation and Safari Club International, among others. This year the network also launched the "This Land is Your Land" campaign to educate viewers on the many facets of conservation.

Outdoor Channel's promotional on-air spots with a call for outdoorsmen to vote are available for viewing online at http://www.outdoorchannel.com.

About Outdoor Channel

Outdoor Channel is America's Leader in Outdoor TV, offering programming that captures the excitement of hunting, fishing, shooting, off-road motorsports, adventure and the Western lifestyle. The network can be viewed on multiple platforms including high definition, video-on-demand, as well as on a dynamic new website. Outdoor Channel is a wholly owned subsidiary of Outdoor Channel Holdings, Inc. (Nasdaq: OUTD). For more information about Outdoor Channel, please visit http://www.outdoorchannel.com.