Osprey’s “ReSources In Jeopardy” Party Helps Six Non-Profits - SNEWS

Osprey’s “ReSources In Jeopardy” Party Helps Six Non-Profits

Osprey not only expanded the ReSource line for fall 2008, but also launched it with a successful fundraiser at Outdoor Retailer Winter Market, 2008, in Salt Lake City.
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Osprey Packs, and independent pack company located in the high desert and mountains of Southwestern Colorado, was founded over 30 years ago with an unwavering commitment to environmental stewardship.

In 2007, Osprey bridged that commitment into its product line with the ReSource series of packs, made from at least 70-percent recycled materials. The ReSource collection was the result of many years of sourcing research, and was a strong product introduction for the brand. Staying true to its goal of creating positive change through the company and its products, Osprey not only expanded the ReSource line for fall 2008, but also launched it with a successful fundraiser at Outdoor Retailer Winter Market, 2008, in Salt Lake City. The Resources in Jeopardy party was based on the fall 2008 ReSource pack colors, which are named after species or ecosystems in jeopardy.

“Contestants had a chance to demonstrate their knowledge of the ReSource endangered species and ecosystems and the fabulous organizations dedicated to saving them,” says Osprey marketing director Gareth Martins. “Thanks to their participation, and our dedication to donating portions of the ReSource series sales to these organizations, we can continue to support and preserve these delicate ecosystems.”

The Resources in Jeopardy party at Outdoor Retailer Winter Market raised $1,200 for six non-profits in just an hour and a half. The donations were split between the six organizations based on the donors' preferences, and the entire dollar amount raised went to the six charities.

The six outstanding charities associated with the ReSource series color names that Osprey packs supports are:

Glacier (blue): Save Our Snow Foundation
Rainforest (green): Wildlife at Risk
Redwood (orange-red): Save the Redwoods League
Panda (black): Pandas International
Cheetah (yellow): Cheetah Conservation Fund
Wild Salmon (crimson): Save Our Wild Salmon

The expanded ReSource collection now comprises 13 styles of active, everyday packs built from at least 70-precent recycled materials by content. The exact amount of recycled materials for each pack is featured on the pack strap of each respective model. The ReSource collection embodies the Osprey design credo of comfort, adjustability, and durability in a line of versatile urban packs. For more information on the ReSource series of pack, visit: http://ospreypacks.com/Packs/ReSourceSeries/

The expanded ReSource collection is yet another indication of Osprey's continued dedication to the environment and to the company's ever-expanding corporate social responsibility platform. You can read more about their efforts by visiting http://www.ospreypacks.com/OspreyLifestyle/Sustainability/.



About Osprey Packs

From its humble beginnings building custom backpacks and sleeping bags in Santa Cruz California, to its current recognition as an industry leader, Osprey has always flown its own course. Their mission is to create innovative high performance gear that reflects a love of adventure and a devotion to the outdoors and the environment. Osprey defines success when it meets the demanding expectation of its most discerning customers. Based in Cortez, Colorado, Osprey has over thirty-two years of pack-making experience.

Media Contact:
Verde PR & Consulting
Kristin Carpenter-Ogden
kco@verdepr.com
Mary Buchmayr
Mary@verdepr.com

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